Include your strategy using the marketing research process to “attract more Mark
ID: 1230947 • Letter: I
Question
Include your strategy using the marketing research process to “attract more Marketing Program students to the University of Stevens Point,” using self- administered, one-time mail surveys as the research plan. Include what you would do for each step of the process (the first step has already been done). There are 6 steps left.1). Identify and formulate the problem/opportunity.
Answer: Attract more Marketing Program students to the University of Stevens Point.
2). Plan the research design and gather primary data.
3). Specify the sampling procedures.
4). Collect the data.
5). Analyze the data.
6). Prepare and present the report.
7). Follow up.
Explanation / Answer
2.planning the research design would mean making of schedule of what all you are going to do and how u r going to do it , find the targeting individuals mostly pre university students and collect data regarding target individuals like what kind on facilities they prefer, what they expect from the university etc 3.for collecting data decide on the samples, those which represent the program like take samples of all kinds of students not only of those who are bright 4.collect the data about the marketing program in the university like success stories, placement records 5.analyze the data by making a statistical analysis. make histograms showing how many have secured good placements etc..no of successful projects done in each fields etc 6. present the report using histograms and other statistical tools available 7. mail the presentation