Include your strategy using the marketing research process to “attract more Mark
ID: 1230984 • Letter: I
Question
Include your strategy using the marketing research process to “attract more Marketing Program students to the University of Stevens Point,”Include what you would do for each step of the process (the first step has already been done). There are 6 steps left.
1). Identify and formulate the problem/opportunity.
Answer: Attract more Marketing Program students to the University of Stevens Point.
2). Plan the research design and gather primary data.
3). Specify the sampling procedures.
4). Collect the data.
5). Analyze the data.
6). Prepare and present the report.
7). Follow up.
Explanation / Answer
(2) We need to find the perception of marketing program by students. For this we can first use secondary data such as students enrolled in other program in the past and compare them with the marketing program students number. For primary data we will use questionnaires The questionnaires will have questions which will try to estimate the student's interest in joining in a marketing program as well as any drawbacks he feels about mark3ting program. we will use structured questionnaire but also open ended questions. We will do online surveys, telephone interviews, on site surveys to gather data. (3) We will use probability sampling and sample size will be a sufficiently large number based on budget of research process (4) We collect the data using the above mentioned procedures. (5) Averages and measures of dispersion are computed for major variables from the data gathered. We need to statistical techniques and decision making models to analyze the data. (6) based on the analized data we will present the major findings and propose measures to increase intake of students. (7) After the measures are implemented we will check if the intake of students has increased or not, and if not analyze why the proposed measures failed.