Population Health/Business For this week\'s assignment, please read Chapter 17 o
ID: 124526 • Letter: P
Question
Population Health/Business
For this week's assignment, please read Chapter 17 of your textbook and answer the discussion question listed below. Your answer needs to be submitted in essay form by midnight Thursday night (250 word minimum)and your response to a classmate needs to be submitted by midnight Saturday night (150 word minimum).
Discussion Question:
What is marketing and what are several specific examples of marketing in the healthcare environment (Try to come up with at least 2 specific examples not included in your textbook. Feel free to describe current marketing tools you've seen used in this area). How is this similar or different in other industries?
Explanation / Answer
In health care runs in effective marketing. In many respects, marketing a health care organization or practice is not substantially different from marketing a small business in other industries.Basic strategic planning, budgeting, positioning, branding, marketing strategies, tactics, media options, public relations opportunities, implementation processes, tracking processes also apply in the hospital, health care organization and private practice segment.there are several ways some subtle and some obvious that marketing a health care practice is approached differently then other field marketing.
Target marketing. Always better marketing in health care should have target and achieve. In health care environment behaviour is most important because The needs and wants your customers seek to fulfill, the level of knowledge, information sources, attitude, use. And geographics The location, size of the area, density, and climate zone of your customers.
Competition. In health care Success is not achieved by ignoring your competitors but rather by anticipating competitive issues and influences so you can always have a proactive plan and strategy for staying ahead of our competition. For competition we can use for internet, media. Community participation, giving better options and maintain best health care systems.