Student Home tor assign. Walt Disney: Segment revenue analysis The Walt Disney C

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Student Home tor assign. Walt Disney: Segment revenue analysis The Walt Disney Company is a leading worldwide entertainment company. Disney operates five business segments. These segments and some of their larger businesses are: Media Networks: ABC Network, ESPN, Disney Channel, and A8E Parks and Resorts:Walt Disney World Resort, Disneyland, and International Disney Resorts Studio Entertainment: Walt Disney Pictures, Pixar, Marvel, and Lucasfilm .Consumer Products: licensing of Disney characters, publishing, and retail stores - Interactive: video games Recent comparative revenues for the five seoments are as follows (in millions): Year 3 Year 1 Media Networks $21,152 $19,436 Parks and Resorts 15,099 12,920 Studio Entertainment 7278 5,825 Consumer Products 3,985 3,252 Interactive 1,299 845 Total $48,813 $42,278 a. Prepare a vertical analysis of the segment sales to total sales for Year 1 and Year 3. (Round percentages to nearest whole percent.) Note: Due to rounding, your totals may exceed 100 percent. Segment Year 3 Year 3 Percentage Year 1 % s!9,436 % 12.920 % 5,825 252 Year 1 Percentage $21,152 15,099 Studio Entertainment 7.278 095 Media Networks Parks and Resorts Check My Work Previous Next All work saved

Explanation / Answer

a Year 3 % Year 1 % Media networks 21152 43% 19436 46% Parks and resorts 15099 31% 12920 31% Studio entertainment 7278 15% 5825 14% Consumer products 3985 8% 3252 8% Interactive 1299 3% 845 2% Total 48813 100% 42278 100% b Increased Studio entertainment and interactive c Year 3 Year 1 Absolute change % Media networks 21152 19436 1716 9% Parks and resorts 15099 12920 2179 17% Studio entertainment 7278 5825 1453 25% Consumer products 3985 3252 733 23% Interactive 1299 845 454 54% Total 48813 42278 6535 15% d Interactive highest Media networks lowest

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