Imagine that you\'re the owner of a thriving, high-end blue jean manufacturer. D
ID: 2372328 • Letter: I
Question
Imagine that you're the owner of a thriving, high-end blue jean manufacturer. Demand for your jeans is growing at boutiques and department stores across the country, thanks in large part to your sales efforts over the last year. But your selling program kept you on the road for an average of three weeks per month. You've recently realized that to ensure quality control, you need to cut back on travel and spend more time working with the design and production groups. You decide that the best solution would be web conferencing for less important meetings with your more established customers. Write a draft of an email to your biggest customer, explaining the reasons for the change. Keep in mind that you want your customer to continue feeling that his or her business is a top priority for you
Explanation / Answer
So your question tells you the reason why you need to cut back your travel. In order to ensure quality control you need to spend more time with your design and products groups. To make this clear to your client, be honest and upfront and explain to them that you realize you need to provide more hands on time to ensure you continue to provide top-notch products. You will want to explain why/how your staying in-house will serve them better than being on the road and meeting them in person. Make it seem like you are doing this FOR their benefit and not because you do not want to see them in person. I hope this helps. If you need anything else please let me know.