Academic Integrity: tutoring, explanations, and feedback — we don’t complete graded work or submit on a student’s behalf.

Mesa Cheese Company has developed a new cheese slicer called Slim Slicer. The co

ID: 2555840 • Letter: M

Question

Mesa Cheese Company has developed a new cheese slicer called Slim Slicer. The company plans to sell this slicer through its catalog, which it issues monthly. Given market research, Mesa believes that it can charge $23 for the Slim Slicer. Prototypes of the Slim Slicer, however, are costing $29. By using cheaper materials and gaining efficiencies in mass production, Mesa believes it can reduce Slim Slicer's cost substantially. Mesa wishes to earn a return of 33% of the selling price.

(a)

Compute the target cost for the Slim Slicer. (Round answer to 2 decimal places, e.g. 10.50.)

Target cost $

Explanation / Answer

(a)

Target Sales Price $23 Less: Gross Mark up($23 * 33%) $7.59 Target Cost $15.41