Pittman Company is a small but growing manufacturer of telecommunications equipm
ID: 2562021 • Letter: P
Question
Pittman Company is a small but growing manufacturer of telecommunications equipment. The company has no sales force of its own; rather, it relies completely on independent sales agents to market its products. These agents are paid a sales commission of 18% for all items sold.
Barbara Cheney, Pittman’s controller, has just prepared the company’s budgeted income statement for next year. The statement follows:
Pittman Company
Budgeted Income Statement
For the Year Ended December 31
Sales
$
19,600,000
Manufacturing expenses:
Variable
$
7,800,000
Fixed overhead
2,820,000
10,620,000
Gross margin
8,980,000
Selling and administrative expenses:
Commissions to agents
3,528,000
Fixed marketing expenses
240,000*
Fixed administrative expenses
2,400,000
6,168,000
Net operating income
2,812,000
Fixed interest expenses
660,000
Income before income taxes
2,152,000
Income taxes (40%)
860,800
Net income
$
1,291,200
*Primarily depreciation on storage facilities.
As Barbara handed the statement to Karl Vecci, Pittman’s president, she commented, “I went ahead and used the agents’ 18% commission rate in completing these statements, but we’ve just learned that they refuse to handle our products next year unless we increase the commission rate to 23%.”
“That’s the last straw,” Karl replied angrily. “Those agents have been demanding more and more, and this time they’ve gone too far. How can they possibly defend a 23% commission rate?”
“They claim that after paying for advertising, travel, and the other costs of promotion, there’s nothing left over for profit,” replied Barbara.
“I say it’s just plain robbery,” retorted Karl. “And I also say it’s time we dumped those guys and got our own sales force. Can you get your people to work up some cost figures for us to look at?”
“We’ve already worked them up,” said Barbara. “Several companies we know about pay a 7.6% commission to their own salespeople, along with a small salary. Of course, we would have to handle all promotion costs, too. We figure our fixed expenses would increase by $3,528,000 per year, but that would be more than offset by the $4,508,000 (23% × $19,600,000) that we would avoid on agents’ commissions.”
The breakdown of the $3,528,000 cost follows:
Salaries:
Sales manager
$
220,000
Salespersons
1,200,000
Travel and entertainment
880,000
Advertising
1,228,000
Total
$
3,528,000
“Super,” replied Karl. “And I noticed that the $3,528,000 is just what we’re paying the agents under the old 18% commission rate.”
“It’s even better than that,” explained Barbara. “We can actually save $135,000 a year because that’s what we’re having to pay the auditing firm now to check out the agents’ reports. So our overall administrative expenses would be less.”
“Pull all of these numbers together and we’ll show them to the executive committee tomorrow,” said Karl. “With the approval of the committee, we can move on the matter immediately.”
Required:
1. Compute Pittman Company’s break-even point in dollar sales for next year assuming: (Enter your answer in whole dollars and not in thousands. Round CM ratio to 3 decimal places and final answers to the nearest dollar amount.)
a. The agents’ commission rate remains unchanged at 18%.
b. The agents’ commission rate is increased to 23%.
c. The company employs its own sales force.
2. Assume that Pittman Company decides to continue selling through agents and pays the 23% commission rate. Determine the volume of sales that would be required to generate the same net income as contained in the budgeted income statement for next year. (Enter your answer in whole dollars and not in thousands. Round CM ratio to 3 decimal places.)
3. Determine the volume of sales at which net income would be equal regardless of whether Pittman Company sells through agents (at a 23% commission rate) or employs its own sales force. (Enter your answer in whole dollars and not in thousands. Round CM ratio to 3 decimal places.)
4. Compute the degree of operating leverage that the company would expect to have on December 31 at the end of next year assuming:
a. The agents’ commission rate remains unchanged at 18%. (Round your answer to 2 decimal places.)
b. The agents’ commission rate is increased to 23%. (Round your answer to 2 decimal places.)
c. The company employs its own sales force. (Round your answer to 2 decimal places.)
Pittman Company
Budgeted Income Statement
For the Year Ended December 31
Sales
$
19,600,000
Manufacturing expenses:
Variable
$
7,800,000
Fixed overhead
2,820,000
10,620,000
Gross margin
8,980,000
Selling and administrative expenses:
Commissions to agents
3,528,000
Fixed marketing expenses
240,000*
Fixed administrative expenses
2,400,000
6,168,000
Net operating income
2,812,000
Fixed interest expenses
660,000
Income before income taxes
2,152,000
Income taxes (40%)
860,800
Net income
$
1,291,200
Explanation / Answer
1. Break even sales in dollars is calculated by dividing the total fixed costs by contribution margin ratio:
@18% Commission
@23% Commission
Company's own sales force
Sales
19,600,000
19,600,000
19,600,000
Variable costs
Variable manufacturing expenses
7,800,000
7,800,000
7,800,000
Commission to agents
3,528,000
4,508,000
1,489,600
Total Variable costs
11,328,000
12,308,000
9,289,600
Contribution margin
8,272,000
7,292,000
10,310,400
Contribution margin % (a)
42.204%
37.204%
52.604%
Fixed Costs
Fixed overhead
2,820,000
2,820,000
2,820,000
Fixed marketing expenses
240,000
240,000
3,528,000
Fixed administrative expenses
2,400,000
2,400,000
2,265,000
Fixed Interest expense
660,000
660,000
660,000
Total fixed costs (b)
6,120,000
6,120,000
9,273,000
Break even sales (b/a)
14,500,967.12
16,449,808.01
17,627,909.68
2. Sales volume at 23% commission:
Calculation of contribution marging for budgeted sales:
@23% Commission
Sales
19,600,000
Variable costs
Variable manufacturing expenses
7,800,000
Commission to agents
4,508,000
Total Variable costs
12,308,000
Contribution margin
7,292,000
Contribution margin %
37.204%
Required sales volume = Required contribution margin*100/Contribution margin % = 8,272,000*100/37.204 = $22,236,559.14
3. The level of sales at which its immaterial whether the company chooses outsourcing marketing or hires sales persons is when the difference between the two variable costs and the fixed costs is 0.
Fixed costs are over by 34%, where as contribution margin is over by 29%, the difference between the two is 4.6%, if the sales increases by 4.6%, then the net income would be same in both scenarios:
4.
@18% Commission
@23% Commission
Company's own sales force
Sales
19,600,000
19,600,000
19,600,000
Variable costs
Variable manufacturing expenses
7,800,000
7,800,000
7,800,000
Commission to agents
3,528,000
4,508,000
1,489,600
Total Variable costs
11,328,000
12,308,000
9,289,600
Contribution margin
8,272,000
7,292,000
10,310,400
Contribution margin % (a)
42.204%
37.204%
52.604%
Fixed Costs
Fixed overhead
2,820,000
2,820,000
2,820,000
Fixed marketing expenses
240,000
240,000
3,528,000
Fixed administrative expenses
2,400,000
2,400,000
2,265,000
Fixed Interest expense
660,000
660,000
660,000
Total fixed costs (b)
6,120,000
6,120,000
9,273,000
Net income before taxes
2,152,000
1,172,000
1,037,400
Net Operating income (net income before taxes+interest expense)
2,812,000
1,832,000
1,697,400
Contribution Margin
8,272,000
7,292,000
10,310,400
Degree of Operating Leverage = Contribution margin / Net Operating Income
2.94
3.98
6.07
@18% Commission
@23% Commission
Company's own sales force
Sales
19,600,000
19,600,000
19,600,000
Variable costs
Variable manufacturing expenses
7,800,000
7,800,000
7,800,000
Commission to agents
3,528,000
4,508,000
1,489,600
Total Variable costs
11,328,000
12,308,000
9,289,600
Contribution margin
8,272,000
7,292,000
10,310,400
Contribution margin % (a)
42.204%
37.204%
52.604%
Fixed Costs
Fixed overhead
2,820,000
2,820,000
2,820,000
Fixed marketing expenses
240,000
240,000
3,528,000
Fixed administrative expenses
2,400,000
2,400,000
2,265,000
Fixed Interest expense
660,000
660,000
660,000
Total fixed costs (b)
6,120,000
6,120,000
9,273,000
Break even sales (b/a)
14,500,967.12
16,449,808.01
17,627,909.68