The Chamber of Commerce periodically sponsors public service seminars and progra

Question

The Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown:

To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized.

Constraint Television Radio Online Audience per advertisement 100,000   16,000   35,000   Cost per advertisement $1,500   $250   $650   Maximum media usage 10   24   14  

Explanation / Answer

A)Advertisement alternative. No of commercial. Budget

Television 4 $6000

Radio 21 $5250

Online 11 $7150

Total audience reached=4*100000+21*16000+11*35000=1121,000

B) If extra $100 add to budget den we can have 10 online advertisements and 24 radio advertisements and 4 TV advertisements.

So increase of audience contact will be =1134000-1121000=13000

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