The Chamber of Commerce periodically sponsors public service seminars and progra

Question

The Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and newspaper. Audience estimates, costs, and maximum media usage limitations are as shown:

To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized.

Constraint Television Radio Newspaper Audience per advertisement 100,000   18,000   40,000   Cost per advertisement $2,000   $300   $600   Maximum media usage 10   20   10  

Explanation / Answer

A) all answers are correct

B) an additional $100 cannot be used for any other form of advertisement. So, increasing the promotional budget by $100 will not result in any increase in audience

Related Questions

Navigate

• Browse (All)
• Browse T
• Subjects

---