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Descriptive Statistics N Minimum Maximum Mean Std.Deviation Sales 10 $30.00 $125

ID: 2955172 • Letter: D

Question

Descriptive Statistics

N

Minimum

Maximum

Mean

Std.Deviation

Sales

10

$30.00

$125.00

$64.7500

$29.40356

Valid N (listwise)

10

A respondent with a child 3-6 years old wouldspend $88.50

Z Value=    88.50 – 64.75 = .8

                       29.4

A respondent with a child 7-11 years old wouldspend $63.00

Z Value= 63.00 – 64.75 = -0.059

                     29.4             

A respondent with a child 12-14 years old wouldspend $35.00

Z Value= 35.00 – 64.75 = -1.01

                      29.4


a. What is the relationship (in Z Values) of each of thesenumbers to the mean dollars spent at the gift store?

b. Which segment would you select and why?

Descriptive Statistics


N

Minimum

Maximum

Mean

Std.Deviation

Sales

10

$30.00

$125.00

$64.7500

$29.40356

Valid N (listwise)

10





Explanation / Answer


B. The best segment to select is the second because itis the closest to the mean.
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