The most widely used strategy-formulation technique among U.S. firms is the SWOT
ID: 3133856 • Letter: T
Question
The most widely used strategy-formulation technique among U.S. firms is the SWOT Matrix. This exercise requires the development of a SWOT Matrix for McDonald’s. Matching key exter- nal and internal factors in a SWOT Matrix requires good intuitive and conceptual skills. You will improve with practice in developing a SWOT Matrix. Instructions Recall from Experiential Exercise 1A that you already may have determined McDonald’s exter- nal opportunities/threats and internal strengths/weaknesses. This information could be used to complete this exercise. Follow the steps outlined as follow
Explanation / Answer
PURPOSE:
The most widely used strategy-formulation technique among American firms is the SWOT Matrix. This exercise requires development of a SWOT Matrix for Mcdonalds. Matching key external and internal factors in a SWOT Matrix requires good intuitive and conceptual skills. You will improve with practice in developing a SWOT Matrix.
INSTRUCTIONS:
Recall from the Class Exercise that you already may have determined Disney’s external opportunities/ threats and internal strengths/weaknesses. This information could be used to complete this exercise. Follow the steps outlines as follows:
There are eight steps involved in constructing a SWOT Matrix.