Men and women respond differently to advertisement. To conduct an experiment to
ID: 3237628 • Letter: M
Question
Men and women respond differently to advertisement. To conduct an experiment to determine the effectiveness of three different advertisements of the same product, a company manager separates men and women into different groups, and randomly display three different advertisements of a product to the different groups. The responses were collected for the different experiments and analyzed. What kind of experiment design is this?
Question 23 options:
completely randomized design
matched pairs design
block design
none of these
A)completely randomized design
B)matched pairs design
C)block design
D)none of these
Explanation / Answer
Answer
C) block design
Explanation:
Here three different advertisements are the factors and men and women are the blocks. Since it is already given that men and women respond differently to advertisement, we should use blocking to analyse the effectiveness of advertisements.