In the early stages of development, consumer behavior was known as buyer behavio
ID: 326189 • Letter: I
Question
In the early stages of development, consumer behavior was known as buyer behavior. What important aspect of the exchange process does this change in name reflect?
What is relationship marketing? Why is it so widely practiced by today's marketers?
Popular culture is both a product of marketing and an inspiration for marketing. Is it true or false? Why or Why not?
List and briefly characterize four types of relationships a person might have with a product. Provide examples to illustrate each.
Because the brain's capacity to process information is limited, consumers are very selective about what they pay attention to and tend to select stimuli that relate to their current needs. This type of perceptual filter is called ________.
What is the difference between sensation and perception?
Evaluate the effectiveness of subliminal persuasion and messages in marketing. Be sure to demonstrate your knowledge of the evidence about the success of the technique as presented in the text.
Answer: Under very specific conditions, some clinical psychologists suggest that people can be influenced by subliminal messages. However, the technique seems unlikely to be of use in marketing contexts; effective messages must be tailored to specific individuals rather than to mass markets.
It has also been found that there are wide differences in individual threshold levels. In order for a message to avoid conscious detection by consumers who have a low threshold, the message would have to be so weak that it would not reach those with a high threshold. Next, advertisers lack control over where consumers are positioned in relationship to the source of the message; perhaps only a few would be within range of the stimulus. Lastly, consumers typically shift their attention when watching television or a movie. They might not even be looking at the screen when the message was flashed.
Though there is virtually no proof that subliminal messages have any effect on consumer behavior, many consumers believe that subliminal persuasion is being used on them in some form.
Define perceptual selection and describe the types of filters that prevent clear perception and the reception of marketing stimuli.
On Breaking Bad. the popular television drama, the fictional Los Pollos Hermanos is a popular fast-food chain. Many Breaking Bad web sites now sell items bearing the Los Pollos Hermanos name and logo. This is an example of--------------------.
What does the study of semiotics attempt to do?
If a woman receives compliments after wearing Obsession perfume, she is more likely to keep buying the product and wearing it. What type of instrumental conditioning has occurred in the situation?
List the three types of memory, and explain how they work together.
How do different types of reinforcement enhance learning? How does the strategy of frequency marketing relate to conditioning?
What is a schema? Give an example.
Describe three types of motivational conflicts, citing an example of each from current marketing campaigns.
What is cognitive dissonance?
List three types of perceived risk and give an example of each?
What is consumer involvement? How does this concept relate to motivation?
In the early stages of development, consumer behavior was known as buyer behavior. What important aspect of the exchange process does this change in name reflect?
What is relationship marketing? Why is it so widely practiced by today's marketers?
Popular culture is both a product of marketing and an inspiration for marketing. Is it true or false? Why or Why not?
List and briefly characterize four types of relationships a person might have with a product. Provide examples to illustrate each.
Because the brain's capacity to process information is limited, consumers are very selective about what they pay attention to and tend to select stimuli that relate to their current needs. This type of perceptual filter is called ________.
What is the difference between sensation and perception?
Evaluate the effectiveness of subliminal persuasion and messages in marketing. Be sure to demonstrate your knowledge of the evidence about the success of the technique as presented in the text.
Answer: Under very specific conditions, some clinical psychologists suggest that people can be influenced by subliminal messages. However, the technique seems unlikely to be of use in marketing contexts; effective messages must be tailored to specific individuals rather than to mass markets.
It has also been found that there are wide differences in individual threshold levels. In order for a message to avoid conscious detection by consumers who have a low threshold, the message would have to be so weak that it would not reach those with a high threshold. Next, advertisers lack control over where consumers are positioned in relationship to the source of the message; perhaps only a few would be within range of the stimulus. Lastly, consumers typically shift their attention when watching television or a movie. They might not even be looking at the screen when the message was flashed.
Though there is virtually no proof that subliminal messages have any effect on consumer behavior, many consumers believe that subliminal persuasion is being used on them in some form.
Define perceptual selection and describe the types of filters that prevent clear perception and the reception of marketing stimuli.
On Breaking Bad. the popular television drama, the fictional Los Pollos Hermanos is a popular fast-food chain. Many Breaking Bad web sites now sell items bearing the Los Pollos Hermanos name and logo. This is an example of--------------------.
What does the study of semiotics attempt to do?
If a woman receives compliments after wearing Obsession perfume, she is more likely to keep buying the product and wearing it. What type of instrumental conditioning has occurred in the situation?
List the three types of memory, and explain how they work together.
How do different types of reinforcement enhance learning? How does the strategy of frequency marketing relate to conditioning?
What is a schema? Give an example.
Describe three types of motivational conflicts, citing an example of each from current marketing campaigns.
What is cognitive dissonance?
List three types of perceived risk and give an example of each?
What is consumer involvement? How does this concept relate to motivation?
Explanation / Answer
Answer 1:
Although consumer behaviour in its early stage of development was known as buyer behavior. It was always the consumers that matter for the product. However, this change in name reflects an important aspect of the exchange process. As the trends in consumer preference changes. The attention has shifted from buyer to consumer. Because, basically the demand of the product is generated because consumers prefer it. Therefore, this exchange of name from buyer to consumer behaviour plays a significant role in marketing concepts.
Answer 2:
Relationship marketing is a new concept in the field of marketing, the basic focus is on customer relationship management. The focus in relationship marketing has been shifted from shorter-term goals to long-term goals. For example creating customer loyalty rather than customer acquisition.
It is so widely practiced by today's marketers because relationship marketing ensures long-term profits. The main focus of relationship marketing is creating relationship between customers and brand. And this concept has be realized as the key to success for marketers. Therefore, it is widely practiced by today's marketers.
Answer 3:
I find the statement true i.e. Popular culture is both a product of marketing and an inspiration for marketing. The reason to support my answer is as follows:
It is a product of marketing because, as the concept is widely selling in almost all the industries. And it is an inspiration for marketing because the concept engages with the commercial element. This acts as an inspiration for marketing.