Subject: BUSINESS STATISTIC ACNielsen conducts weekly surveys of television view
ID: 3302046 • Letter: S
Question
Subject: BUSINESS STATISTIC
ACNielsen conducts weekly surveys of television viewing throughout the United States. The ACNielsen statistical ratings indicate the size of the viewing audience for each major network television program. Rankings of the television programs and of the viewing audience market shares for each network are published each week.
A. What is the ACNielsen organization attempting to measure?
B. What is the population?
C. Why would a sample be used for this situation?
D. What kinds of decisions or actions are based on the ACNielsen studies?
Explanation / Answer
a) AC is trying to measure the TRP rating of the major TV network. Also, they will rank the television programs basis how many people see those programs.
b) Population is the audience who watch these major TV network and those programs in US.
c) Sampling is necessary because we usually cannot gather data from the entire population due to large or inaccessible population or lack of resources. ... Samplingis the only method we got when the data gathering process damage the items from which we required data.
d) If the TV channel and programmers get to know how many people, or which age people watch their programs when, then the channels can target their audience with a new strategy.