Maximum total, for section #1 is 15 points. There are criteria for developing an
ID: 331287 • Letter: M
Question
Maximum total, for section #1 is 15 points. There are criteria for developing an imaginativeness scale (brainstorming measurements). This new scale needs to measure more than the imaginativeness often ascribe. With that being said, which of the following is the most important for generating new solutions to problems and new venture idea generation? a) Social imaginativeness b) Practical imaginativeness c) Creative imaginativeness d) All of the above e) None of the above 1. 2. with that being said from question #1, which of the following predicts higher levels of new venture idea selection, but not new venture idea generation? a) Social imaginativeness b) Practical imaginativeness c) Creative imaginativeness d) All of the above e) None of the above 3. With regards to new venture creation strategy, which of the following typically competes in well-established markets, but offers superior quality products or services at premium prices? a) Prospectors b) Differentiated Defenders c) Analyzers d) None of the above 4. Moreover, which of the following new ventures typically moves into attractive new market segments with improved products or services (or lower prices) and compete by improving on the value proposition of the competition through features, price or the combination of the two? a) Low-Cost Defenders b) Differentiated Defenders c) Analyzers d) Prospectors e) None of the above Moreover, as discussed in class, for start-ups, the most effective brand development method is now considered to be to use of a combination of "traditional marketing" and 5. online advertising", which when combined is strategically known as: a) Application Marketing b) Integrated Marketing c) Marketing Technology d) Marketing Direct-to-Consumer e) All of the aboveExplanation / Answer
1. All the 3 imaginativeness are required for generating new solutions and new ideas.
2.Practical Imaginativeness is the right answer as it predicts idea selection but not idea generation
3.Differentiated Defenders competed in well established markets at a premium price
4.Low cost defenders
5. Integrated marketing is the cocbicombin of Traditional marketing and online advertising