Question
Chapter Fifteen Case: Pinterest - Billboards for the Internet Pinterest has been called the latest addiction for millons of people around the world. Pinterest, a visual social media network, allows users to create "interest boards" where they "pin" items of inter ests found on the web. Terms you need to understand to use Pinterest include: Pin: A link to an image from a computer or a website. Pins can Include captions for other users Users upload, or "pin, photos or videos to boards Board: Pins live on boords and users can maintain separate boards, which can be cotegorized by activity or interests, such as cooking, do-it-yourself activities, fitness, music, movies, etc. Repin: Ater pinning an item, it can be repinned by other Pinterest users, spreading the content virally. Repinning allows users to share items they like with friends and family " Pinning" Is simply done by clicking on a photo or video that captures the attention of a user ether it be by uploading personal photos or repinning a photo or video from a fellow user. Started in 2010, Pinterest has already attracted over 10 million users with the majority belng women between the ages of 25 and 54. Millions of people visit the website each day to find what new items will spark ir interest as there are always more and more things to see Pinterest is considered a social network, but unlike other social networks, such as Twitter and Facebook, Pinterest is open to invited users only, meaning it is an invitation-only website and users must "ask" for an invitation before gaining access. Upon accepting the invitation, users can gain s to the website and begin Inviting their own "friends with whom they have connections on Facebook or Twitter. Pinterest's primary mission is to: connect everyone in the world through the 'things' they find interesting. We think that a favorite book, toy, or recipe can reveal a common link between two people. With millions of new pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests Just like on other social networks, Pinterest users can compile a list of people they want to follow A user can link a Pinterest board to a Facebook account, allowing instant access to quickly see which of his or her Facebook friends are on the social network. Adding bookmarks allows the user to pin images to other websites such as a book at Barnes & Noble or a set of mugs at Pier 1 Imports. The image is automatically linked to the retailer's website, and if another user clicks on the image, that user receives additional information on the product or service. If users pin a specific image of a plat or sweater, they can add the item's price in the description, which wil automaticaly place a banner ad on the image and show the listed price. If users are unsure of what they are looking for, they can arch for a specific event or theme such as "twenty-frst birthday party" for a whole array of Ideas. Essentially. Pinterest allows users to paint a visual picture. Just imagine a wedding planner talking to a bride about her upcoming event, and the bride mentions she would like a "classic moderns wedding, If the wedding planner was confused on what exactly the bride meant by classic modern ism, she could quickly visit Pinterest to find an entire sulte of photos and videos to spark ideas of how to coordinate the event The Business Value of Pinterest Visual Communication Pinterest is by far one of the hottest social media spaces available today. Offering all kinds of information from uséful cleaning tips to fantastic recipes to beautiful photos and video is extremely valuable for sharing anything visual. Pintèrest is in no way simply a passing fad as com- panies begin to use the webslte for soclal marketing One of the best business uses of Pinterest is allowing employees to visually communicate and brainstorm. Visual communication is a new experience for many employees and the phrase "A plcture is worth a thousand words" can help a company perform many tasks from generating new products to transforming business processes. In' fact, many companles are using Pinterest to solicit feedback | directly from employees, customers, and suppliers to ensure the company is operating efficiently and effectively. Soliciting feedback directly from customers allows companies to have a customer servíce support team handle problems before they become mainstream issues. Providing new channel to post their thoughts and concerns about products or services can provide valuable feedback for any company. Companies typically state that they may not respond to every question or conment, but that they take each a devoted to creating a bond between themselves and their customers with a nd every concern into account, demonstrating that they are
Explanation / Answer
Chapter Fifteen Case: Pinterest - Billboards for the Internet Pinterest has been called the latest addiction for millons of people around the world. Pinterest, a visual social media network, allows users to create "interest boards" where they "pin" items of inter ests found on the web. Terms you need to understand to use Pinterest include: Pin: A link to an image from a computer or a website. Pins can Include captions for other users Users upload, or "pin, photos or videos to boards Board: Pins live on boords and users can maintain separate boards, which can be cotegorized by activity or interests, such as cooking, do-it-yourself activities, fitness, music, movies, etc. Repin: Ater pinning an item, it can be repinned by other Pinterest users, spreading the content virally. Repinning allows users to share items they like with friends and family " Pinning" Is simply done by clicking on a photo or video that captures the attention of a user ether it be by uploading personal photos or repinning a photo or video from a fellow user. Started in 2010, Pinterest has already attracted over 10 million users with the majority belng women between the ages of 25 and 54. Millions of people visit the website each day to find what new items will spark ir interest as there are always more and more things to see Pinterest is considered a social network, but unlike other social networks, such as Twitter and Facebook, Pinterest is open to invited users only, meaning it is an invitation-only website and users must "ask" for an invitation before gaining access. Upon accepting the invitation, users can gain s to the website and begin Inviting their own "friends with whom they have connections on Facebook or Twitter. Pinterest's primary mission is to: connect everyone in the world through the 'things' they find interesting. We think that a favorite book, toy, or recipe can reveal a common link between two people. With millions of new pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests Just like on other social networks, Pinterest users can compile a list of people they want to follow A user can link a Pinterest board to a Facebook account, allowing instant access to quickly see which of his or her Facebook friends are on the social network. Adding bookmarks allows the user to pin images to other websites such as a book at Barnes & Noble or a set of mugs at Pier 1 Imports. The image is automatically linked to the retailer's website, and if another user clicks on the image, that user receives additional information on the product or service. If users pin a specific image of a plat or sweater, they can add the item's price in the description, which wil automaticaly place a banner ad on the image and show the listed price. If users are unsure of what they are looking for, they can arch for a specific event or theme such as "twenty-frst birthday party" for a whole array of Ideas. Essentially. Pinterest allows users to paint a visual picture. Just imagine a wedding planner talking to a bride about her upcoming event, and the bride mentions she would like a "classic moderns wedding, If the wedding planner was confused on what exactly the bride meant by classic modern ism, she could quickly visit Pinterest to find an entire sulte of photos and videos to spark ideas of how to coordinate the event The Business Value of Pinterest Visual Communication Pinterest is by far one of the hottest social media spaces available today. Offering all kinds of information from uséful cleaning tips to fantastic recipes to beautiful photos and video is extremely valuable for sharing anything visual. Pintèrest is in no way simply a passing fad as com- panies begin to use the webslte for soclal marketing One of the best business uses of Pinterest is allowing employees to visually communicate and brainstorm. Visual communication is a new experience for many employees and the phrase "A plcture is worth a thousand words" can help a company perform many tasks from generating new products to transforming business processes. In' fact, many companles are using Pinterest to solicit feedback | directly from employees, customers, and suppliers to ensure the company is operating efficiently and effectively. Soliciting feedback directly from customers allows companies to have a customer servíce support team handle problems before they become mainstream issues. Providing new channel to post their thoughts and concerns about products or services can provide valuable feedback for any company. Companies typically state that they may not respond to every question or conment, but that they take each a devoted to creating a bond between themselves and their customers with a nd every concern into account, demonstrating that they are