Mini Case on Marketing. You are a high level manager for a food processor compan
ID: 340170 • Letter: M
Question
Mini Case on Marketing. You are a high level manager for a food processor company. The top management team recent the available capacity and resources, the company can expand just one category for now. To ensure the decided to analyze the sales of your products in the past year. success of this expansion, your team As you review the performance of your products, you plan to make your decision based on or all of the following criteria: .Number items in each category . Total units sold in each category .Amount of revenue received per category Average unit price per category From the company database, you retrieved the following transactions for the last four quarters for all of your products. See Exhibit 1 (or use the Excel file). Part I of the assignment Using the data to assess which product category would you recommend to expand? Justify your answer based on your analysis for each product category on its total products, number of units sold, total revenue received, and average units price for the category. List them in a table. After you arrive at your decision, but before you make the announcement, you received a disturbing call from the warehouse suggesting that some part-time employees have incorrectly claimed a large portion of your potato chips as "damaged" and subsequently taken those "damaged" product home. This would have lowered the sales of the Potato Chips because the warehouse had insufficient inventory to satisfy the order. Apparently these part-time employees are under paid and under worked and they are just trying to relieve their hunger. The team made an estimate that since there are 10 part-time employees, 250 working days, and assuming 2 bags of chips per meal gives a total of 15,000 bags of potato chips. Part II of the assignment If the company can sell the entire 15,000 bags of Potato Chips, would your recommendation be changed with this quick analysis, does it change your decision? Explain in a paragraph How would you address this situation for the employee and the company in the future so that it does not happen again?Explanation / Answer
Part-1
Follow the following steps to solve the problem:
Add 250*10*2/4 = 3750 potato chips in each quarter and then do the whole analysis again, The product showing highest increase in revenue should be selected for capacity expansion.
Part-2
For this question’s answer, first explain the hygiene theory of motivation
Herzberg's motivation-hygiene theory
The two-factor theory is known as Herzberg's motivation-hygiene theory and dual-factor theory tells that there are certain components in the work that cause job satisfaction, while a distinguish set of components cause dissatisfaction. It was grown by psychologist Herzberg, who theorized that job dissatisfaction and job satisfaction behave independently of each other.
And then explain that, the workers are not paid enough salary leading to such events. The wages should be adjusted to match with the industry standard to eliminate these kinds of thefts.