Quantitative marketing research A usually makes it easier and faster for respond
ID: 342610 • Letter: Q
Question
Quantitative marketing research A usually makes it easier and faster for respondents to answer the questions (compared to qualitative B. can use a large, representative sample TRUE or FALSE: A marketing dashboard displays up-to-the minute marketing data in an easy-to-read format 26. research). C data can be collected by mail, e-mail, online, telephone, or personal interviews D. makes it easier for the research analyst to summarize answers E. all of the above are true. 27. A marketing manager wants to know if a "2 for 1" coupon will attract new customers. He will get the most persuasive results if he uses A. a focus group to ask consumers if they like the idea 8. an experimental method in which only some consumers get the coupon and the purchases of the two groups (with and without coupons) are compared. C. personal interviewers to ask consumers how they will react D. a mail survey to ask consumers if they use coupons and why E. none of the above would allow the manager to determine if the coupon will help get new customers. 28. TRUE or FALSE: Validity concerns the extent to which data measures what it is intended to measure Marketing research is concerned with developing and analyzing new information to help marketing managers do a better job of A. executing marketing strategies B. planning marketing strategies. C. making operational decisions D. controlling marketing strategies. E. all of the above are correct. 29. the researcher 31. The law which focuses on the protection of trademarks and brand names is the Lanham Act. the Magnuson-Moss Act. the Uniform Product Code Act. the Federal Fair Packaging and Labeling Act. none of the above are correct. A. B. C, D. E. 32. TRUE or FALSE: A "Product" might involve a physical good, a service, or a combination of the two. Ross Wrigley refuses to buy Billy Goat brand of beer, his attitude toward this brand is called A brand rejection B. brand familiarity. C. brand non-recognition. D. brand recognition. E. none of the above are correct. 33, TRUE or FALSE: A trademark or brand name can be considered in the public use if the owner doesn't renew the- registration each year 34,Explanation / Answer
Marketing dashboard displays up-to-the-minute marketing data in easy to read format.
True
Quantitative market research
All of the choices are correct
Marketing manager wants to know if a "2 for 1" coupon will attract new customers. He will get the most persuasive result if he uses
B) an experimental method in which only some consumers get the coupon and the purchases of the two groups (with and without coupons) are compared.
True or false : Validity concerns the extent to which data measures what it is intend to measure
True
Marketing research is concerned with developing and analysing new information to help marketing managers do a better job
All of the above
Defining the problem is the first step in marketing research and usually the easiest job for the researcher
True
The law which focuses on the protection of trademarks and brand name is
The lanham act
A product might involve physical good, a service or a combination of two.
True
Rose wrigley refuses to buy billy goat brand of beer, his attitude towards this brand is called.
Brand rejection
A Trademark for brand name can be considered in the public use if the owner doesn't renew the registration each year
True