Quantitative marketing research involves the use of large samples and statistica
ID: 347277 • Letter: Q
Question
Quantitative marketing research involves the use of large samples and statistical methods of analysis. Choose two methods of quantitative research and discuss how these methods can be applied by the marketing department of a national chain of coffee shops. (Note: you do not need to provide statistical details for your chosen methods, but make sure to discuss issues such as: the type of data needed, possible sources for the data, objectives of the study and some potential actionable recommendations resulting from the study)
Explanation / Answer
Quantitative marketing research involves 4 types of research designs i.e. descriptive, correlational, quasi-experimental and experimental. I would prefer these two methods for the chain of coffee shops.
A Descriptive Design seeks to describe the current status of a variable or phenomenon. The researcher does not begin with a hypothesis but typically develops one after the data is collected. Data collection is mostly observational in nature.
A Correlational Design explores the relationship between variables using statistical analyses. However, it does not look for cause and effect and therefore, is also mostly observational in terms of data collection.
I would feel these methods are useful for the data collection.