Answer the following question for Mancine Optical: The link to the Mancine Optic
ID: 343009 • Letter: A
Question
Answer the following question for Mancine Optical:
The link to the Mancine Optical Website: http://www.mancineoptical.com/index.php
A quick summary of the company:
• Industrial facilities are required by law to provide employees prescription eyewear that meets OSHA safety standards • Mancine services large industrial companies with onsite prescription eyewear fittings. • Opticians will: - come to the jobsite with frame options - measure/fit employees for frames - fill out eyewear order forms for employees and submit to Mancine • Avg pair of RX safety glasses costs $300 and average facility fits 50 people or more ($15K per order) • Industrial customers are concerned with: - quality of the glasses - speed of delivery -efficiency of fittings - eyewear options - quality of tints/ coatings
1. Determine who the audience segment is going to be for Mancine Optical.
Explanation / Answer
As per the specific case, Mancine optical has a clear vision of doing business with the organisations at a very large scale. They are not focusing on the retail market but rather than focusing on retail market they are going to the organisational structures for their specific business. Are there providing premium frames for the organisations at a premium price which is not accessible by retail market. By carrying out high quality standards as well as safety standards for the organisation they are also clearing the responsibility of being standard and matching the standard of the different organisations.
As per the information provided in the specific case we can say that employees of the organisations which have high payment and on top authoritative levels are the targeted customers for the specific company.