Quantitative data is numbers. This allows it to be easily and efficiently analyz
ID: 343275 • Letter: Q
Question
Quantitative data is numbers. This allows it to be easily and efficiently analyzed using statistics. The large sample sizes allowed by quantitative data also mean that is easier to generalize from the findings. However, numerical data is also limited. It is not very “rich” and often fails to suggest alternative explanations or create new ideas, unlike qualitative data.
What type of research would use quantitative data? How could the marketing manager use this data to improve the marketing channel?
Explanation / Answer
Quantitative data can be used in researches involving:
Marketing manager can gauge that from which marketing initiative customers are interacting more, what is the open rate of emails, click through rate tec. And based on which email marketing campaign can be altered and shifted in the direction wherein the response is better and also suppose a product is for young people then percentage of young people at a particular geographical location can be studied and also their inclination and demands for that product and based on that marketing channels can be implemented. The budget involved in every marketing channel and the expected return is also a measure to study through statistical and quantitative data.