Mission statements vary widely from one company to another. One mission statemen
ID: 344878 • Letter: M
Question
Mission statements vary widely from one company to another. One mission statement could be better than another. Using the Internet, find the mission statements of three different organizations, which can be business or not-for profit.(They can often be found via a link on a company’s Web page ) Which mission statement you find the best among the three? Why? You can evaluate the mission statement using the following questions.( Write mission statements of three companies but evaluate only the one which you find best. )
Does the statement describe an inspiring purpose that avoids playing to the selfish interests of the stakeholders?
Mention the scope of the mission statement( Broad vs Narrow)
Does the statement describe the company’s responsibility to its stakeholders?
Does the statement define a business domain and explain why it is attractive?
Does the statement describe the strategic positioning that the company prefers in a way that helps to identify the sort of competitive advantage it will look for?
Does the statement identify values that link with the organization’s purpose and act as beliefs with which employees can feel proud?
Do the values resonate with and reinforce the organization’s strategy?
Does the statement describe important behaviour standards that serve as beacons of the strategy and the values?
Are the behavior standards described in a way that enables individual employees to judge whether they are behaving correctly?
Does the statement give a portrait of the company, capturing the culture of the organization?
Is the statement easy to read?
*please no plagiarism
* Above 250 Words
Explanation / Answer
Three different companies are as:
1. AMAZON:
Mission statement: Focusing on goal planning, quality implementation, positive relationships with the external alliances, positioning, aggressive marketing and intense expansion of customer support.
2. PHILIPS:
Mission statement: Quality manufacturing products, positioning, and aggressive marketing skills.
3. SAMSUNG:
Mission statement: Highest quality productions and wide expansion of network for the purpose of selling the products and targeting the audiences in the market.
Among the three organizations, AMAZON is the right fit in its mission statements because of its excellent customer support after and before selling the product. A long range of customers has shared many positive reviews about AMAZON and they have shared positive thoughts which have helped them to structure a focused mission to reach the esteemed height of success. Along with customer support, AMAZON only deals with the quality of products which influences customers so to reach the organizations level at the highest priority.
Questions for evaluating:
Q1.
The statements are quite interesting but it is not avoiding playing with the self-interest of the stakeholders as because the statement is defining them to formulate and structure the work with all set of ethical activities to make the organization process and dealing perfectly as to achieve the height.
Q2.
Broad: Majority of the mission statements are working perfectly and focusing on the action plan to make a better orientation to work.
Narrow: Some parts like strategic planning for marketing may lead to the lag in the process of the organization but the chances are rare as the organization maintains a long set of effective standards of protocols before any initiation.
Q3.
Yes, the statements are not only mentioning the responsibility with the stakeholders it focuses on many factors which are used to make the effective structure for the growth of the organization.
Q4.
Yes, it has created a structured business domain for the functions to make effective for the growth of the organization.
It is attractive because:
1. Focused planning
2. Designing of the sequential process of work
3. Targeting audience objectives
4. Strategic marketing sense
5. Formulating strong relationship with the stakeholders
Q5.
Yes, the company has the correct approach for the positioning of the products by targeting the groups of the population as it enhances the sale and decreases the competitive advantage in the organization. The company is placing the products based on justifying their behaviors, needs, and demands.
Q6.
Yes, the company values are well judgmental as the way it cares for the customers also the employee's functions they mandate well to define an aggressive set of ethical rules, policies are also structured for the benefits of the employees.
Q7.
Yes, the statements are valued to meet with the organizations reinforce and resonate of the strategies. It has maintained a well-structured enhancement of support and production plans to mitigate the needs of customers.
Q8.
Yes, the best possible beacons strategy for the values of marketing have been initiated and this is the reason the organization has touched the highest point of success.
Q9.
Yes, an ethical set of rules along with some set of positive cultures have been implemented which can enable an employee to make the correct judgment to ensure them to keep their positive behavior.
Q10.
Yes, it is like a portrait of the company which is capturing the culture and showcases the valued aspects of leading an organization to reach a success point.
Q11.
Yes, the statement is readable.