After watching the video in the link below select an organization (local and/or
ID: 348886 • Letter: A
Question
After watching the video in the link below select an organization (local and/or international) and address the following questions:
https://www.youtube.com/watch?v=K9nIH-F0Sjc
1. Based on the information in the preceding session, what would make you classify the selected organization as one that has sustainable competitive advantage?
2. Based on the video, in your opinion, which of the four (4) areas of sustainable competitive advantages align best with the organization of your choice? Explain your rationale.
Explanation / Answer
1. Sustainable Competitive Advantage:
When a company has customer excellence: The company that gives importance to customer satisfaction and creates a customer-oriented approach while designing the business. They end up having loyal customers and increase the customer base.
When a company has operational excellence: Sales, Marketing, finance, HR, manufacturing, supply chain, and other business functions are included and they combined together need to perform well towards achieving the organizational goal.
When a company has location excellence: Location of the company really matters. It is important when the company has to deliver goods or even procure raw materials. It should be easy for the employees to come to work.
When a company has product excellence: When the company produces products that are superior in quality and have unique featured that adds value to the user.
2. Product excellence can be applied to the company Apple. The company gives importance to the product engineering and to develop products that are unique. The products from the company have given them the competitive advantage in the market. The company keeps the price of their products slightly higher but they make sure that they give excellent products to the customers. The product design and the features they add to their products with every release shows they competent they are. It also shows their passion for technology and they are destined to make a difference in the lives of the people through technology. The customers trust the company because they know that they can rely on the products. So Apple is the best company that defines product excellence.