Color Harmony: Consider the expression: \"Color: the silent salesman\". What doe
ID: 3500906 • Letter: C
Question
Color Harmony:
Consider the expression: "Color: the silent salesman". What does that very much accepted phrase in the fashion business mean to you? What does it mean to the consumer? How is it demonstrated in the garments you look at?
After viewing the lecture and reading the chapter please share your thoughts on color. How important do you think color is? Do you agree with the idea that it is the first thing that attracts your attention?
What color harmonies did you think are most successful or beautiful among the garments you are considering for your assignment and who are the designers or brands who used color most effectively?
Explanation / Answer
The very much accepted phrase in the fashion bussiness " Color: the silent salesman" means, colors are universally acknowledged to make psychological influences on the viewer, persuing them to buy the product, instigating certain emotions, enhancing brand relevance and encouraging their purchases.
To the consumer it is one of the most significant criteria to judge a product before purchasing. 93% of customers judge the products with their visual perception. 84.7% of customers state color as the main reason behind their purchase.
DEMONSTRATION OF COLORS IN GARMENTS YOU LOOK AT:
If the good color sells good, the right color sells better. The clothing industry tactfully places its colors to appeal as sophisticated, passionate and extrovert. The color black is considered to be height of elegance in the retail world. For eg. Chanel. Black is one of the most sophisticated and fashionable color. The color red symbolizes desire, so are the people wearing it desirable.Thus the color red stands for passion. For eg. Vans. Vibrant colors like orange prominently induce the feeling of optimism and confidence. For eg. Hermes. The color makes our gut feeling expressful.
IMPORTANCE OF COLORS:
Colors have the ability to influence thoughts, actions and reactions. Color is also a good means of cmmunication implying to 'stop' with red and 'go' with green. Color largely influences our intereaction with whatever we view, with every color having a different psychological influence.