Please I need a complete answer for each point of the following : Action Items:
ID: 352879 • Letter: P
Question
Please I need a complete answer for each point of the following :
Action Items:
Create or choose any business organization of your choice and describe the organization according to the below:
1. To create a new company or find a suitable company, to be located in the Kingdom of Saudi Arabia, which include the followings:
a. Give an introduction about the company as well business unit.
b. Mention the kind of product(s) as well as services.
c. Write down Company statement.
d. Vision and Mission of the company
2. Understanding the concepts of SCM and logistics in a broader framework
3. Introduce the concepts of E-supply logistics and E-SCM, collaboration, and Integration,
which demonstrates effective use of ICT.
4.To apply a SWOT analysis to your business.
5. Also analyze your business and process as per below points:
Strategic Planning (SP)
i. Location of Supply Chain Facilities
ii. Supply Chain Configuration
iii. Procurement Planning
iv. Distribution Facilities Planning
v. Logistics Planning
Operational Optimization (OO)
I. Supply Chain Inventory Optimization
II. Logistics Resources Scheduling
Note:
1. Project will be based on the implementation of the e-supply chain and logistics in real world.
2. Project will require summarizing, demonstrating, and the use and potential values of
SCM and LOGISTICS for an organization.
3. Students can also make business plan to introduce the concepts, Tools and Technologies for any particular business from KSA market.
The word count for this assignment must be between 1200 – 1500 words.
*****No handwriting*********
Explanation / Answer
1. To create a new company or find a suitable company, to be located in the Kingdom of Saudi Arabia, which include the followings:
a. Give an introduction about the company as well business unit: KSA Advertising is an up and coming advertising and service marketing company serving small and mid-sized clients in Saudi Arabia. The company aims to create compelling marketing drives that helps your business succeed. The company has an office in Riyadh and resources work out of both own and client office. KSA Advertising works with clients to understand their business and their customer needs and then helps create a powerful pitch to the client’s prospective customers
b. Mention the kind of product(s) as well as services: KSA Advertising has the capability to provide end-to-end marketing solutions. The services offered by the company are as follows
1) Creative Design: Develops concepts for campaigns to that stand apart from other players in the market
2) Branding: Creating Brand Identity, Brand Design, Brand Activation, Go to Market Strategy
3) Printing Services: All types of digital and offset printing including but not limited to Flex and banner printing, roll-up stand, indoor and outdoor printing, business cards, brochures, magazines, folders, promotional gifts
4) Web and Mobile Application Design and development
5) Marketing: Competition study, product management consulting, marketing campaigns
6) Video and Media Production
7) Organizing and equipping exhibitions and events
c. Write down Company statement: KSA Advertising communicates your message, in a form everyone understands, in a way no one else can.
d. Vision and Mission of the company: Mission – We strive to create sustainable success for our customers by communicating their brand to the right audience, at the right place and at the right time
Vision - To deliver marketing services that translates into more business for our clients
2. Understanding the concepts of SCM and logistics in a broader framework: In a broad framework Supply Chain Management has 3 main parts. A) Idea to Market, B) Market to Order and C) Order to Cash. SCM consists of managing the complete flow of steps from cradle to grave that generates cash for the company at the end of the cycle. Logistics is a part of SCM and involves making a material available at the right place and at the right time. In the example of KSA Advertising the Supply Chain would include the entire flow of activities involved, from Creating Initial Concepts, prototypes, final design approval, creating and delivering marketing aids and merchandize to getting the payment for the service provided.
3. Introduce the concepts of E-supply logistics and E-SCM, collaboration, and Integration which demonstrates effective use of ICT: E-Logistics and E-Supply Chain Management are the next generation of supply chain management techniques. It involves combining traditional knowledge with the power of modern computing and data. This reduces the information asymmetry in the process and enables quick communication. E-SCM is not people dependent but process driven. Systems are set to generate triggers and automate repetitive tasks. Any information that is relevant to the supply chain is immediately communicated to the concerned stakeholders and correct actions are taken to accommodate the change. This helps in integration of all functions within and outside the business, resulting into one connected eco-system. It helps reduce lead time for operational activities from days or weeks to seconds or minutes.
4.To apply a SWOT analysis to your business:
Strengths: Skilled resources who are expert at communication. KSA Advertising is as accomplished at listening to customer as it is at communicating the business proposition to customer’s customers.
KSA Advertising provides customers an end to end marketing solution. From conceptualizing ideas to executing the marketing campaign to deliver results.
Weakness: Resource constraint. Still very much unknown outside of Riyadh.
Opportunities: More and more multi-nationals who want to do business in Saudi Arabia need a partner who understands the local business. Hiring a marketing services company is a much easier and preferred option than entering Saudi Arabia with a joint venture with a local company.
Threats: The world of advertising is fast changing. Skill set getting out dated at a fast pace. Companies need not hire a marketing services company based out of Saudi Arabia. E-SCM has made remote services very easy. Companies now Design Anywhere, Build Anywhere and Source Anywhere. The three pillars of business no longer have to be co-located.
Please Note: This was a huge question. I have answered 7 parts