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Comeast is current the majority owner of CBS FOX CNN NBC ABC During the late 198

ID: 3578568 • Letter: C

Question

Comeast is current the majority owner of CBS FOX CNN NBC ABC During the late 1980s, schools used an in-class television network that provided free video and satellite equipment in exchange for the right to broadcast a 12-minute daily broadcast. This channel was called; MTV FOX News Channel One Channel Twelve CNN The idea that media tell us what to think about, rather than what to think, is key to which theory of media effects? Cultivation effect Agenda-setting Content analysis Propaganda Uses and gratifications For this kind of method, researchers systematically code and measure media content. Experiments Focus group interviews Surveys Content analysis Political economy The cultivation effect (also known as the "mean world syndrome") argues that The more television people watch, the meaner they become People who watch more television believe they are more likely to become victims of crime or violence than they actually are People who consider watching an "uncultured" activity are more likely to believe most people are violent People who watch violent television will become more violent None of the above

Explanation / Answer

61) D)

Comcast is a majority owner of NBC.

62) C)

Channel One was the one that provided free video and satellite equipment in exchange of 12 minute daily.

63) B) Agenda setting

Agenda-setting theory describes the "ability of the news media to influence the salience of topics on the public agenda." That is, if a news item is covered frequently and prominently, the audience will regard the issue as more important.

64) D)

For content analysis, researchers systematically code and measure media content.

65) E) None of the above

Cultivation theory examines the long-term effects of television. "The primary proposition of cultivation theory states that the more time people spend 'living' in the television world, the more likely they are to believe social reality portrayed on television."