Individual Lab 7 (10 pts.) 1) Visit the Web sites of at least two different onli
ID: 3587784 • Letter: I
Question
Individual Lab 7 (10 pts.)
1) Visit the Web sites of at least two different online companies.
a. Make a list of the social, mobile and local marketing efforts you see on the Web site.
b. Do their pages display Like plug-ins, and/or Google +1 logos? Do they have a Facebook page? If so, visit the pages to see how they use their Facebook pages. Is it different from their Web site pages? Can you identify how the firms use mobile marketing? Use your smartphone or tablet to access their Websites. Are their Web sites designed specifically for each platform?
c. In conclusion, compare and critically contrast these firms, and make recommendations for how you, as a marketing manager, would improve their effectiveness.
Answers should include the following considerations:
A list for each site, the social, mobile, and local features of the Web sites. 2 pt.
An assessment on how effective the Web presence of each firm is. How effective are Facebook, Twitter, and Pinterest campaigns of each. 2 pt.
use the social marketing process figure 7.4 in the chapter as a way to organize your assessment and their recommendations for improvement. 2 pt.
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Submission Folder Individual Lab 7 InstructionsIndividual Lab 7 (10 pts.)
1) Visit the Web sites of at least two different online companies.
a. Make a list of the social, mobile and local marketing efforts you see on the Web site.
b. Do their pages display Like plug-ins, and/or Google +1 logos? Do they have a Facebook page? If so, visit the pages to see how they use their Facebook pages. Is it different from their Web site pages? Can you identify how the firms use mobile marketing? Use your smartphone or tablet to access their Websites. Are their Web sites designed specifically for each platform?
c. In conclusion, compare and critically contrast these firms, and make recommendations for how you, as a marketing manager, would improve their effectiveness.
Answers should include the following considerations:
A list for each site, the social, mobile, and local features of the Web sites. 2 pt.
An assessment on how effective the Web presence of each firm is. How effective are Facebook, Twitter, and Pinterest campaigns of each. 2 pt.
use the social marketing process figure 7.4 in the chapter as a way to organize your assessment and their recommendations for improvement. 2 pt.
Explanation / Answer
A.) The Two different online websites are as follows :
1. www.flipkart.com
2. www.bigbasket.com
These two different websites are nowdays most popular among peoples . The flipkart is an online shopping site , from where one can gets almost every items according to their requirement ( i.e electronics appliances , clothings for men , women , kids , products related to home and furniture , books and many more ) .
Whereas Bigbasket is an online grocery store where we get all kinds of grocery items at door step in just few hours.
Both the websites are having their accounts on social media for marketing such as Facebook , Twitter ,Instagram and pintrest . They are marketing their products also on mobile by having their personal mobile application . They locally marketing their product by sending emails or messages to their registered customers for advertising their deals and offers ,
B.) yes both the websites are having their plugins and logos which are present on their social mobile or local websites . Yes, they are also having pages on facebook , where they interacts with the new customers and also attractes peoplr by advertising their products and also dealing with their offers and sales . Both are very active on facebook page as it is one of the top marketing media . Their facebook page is different from their website as they only marketing their products and deals and also advertise thier offer on facebook pages , Their they are having website links from which one can go directly to their website to check their products . But they are having the same logo all over the marketing place .
Firm uses mobile marketing as they are having their own personal application where a customer can easy search for the product on mobile and also purchase from mobile only . Yes they are having website which is designed for moible software adn which helps the customer to view the products very easily .
C.) Recommendation : As a marketing manager i dont have any recommendation as they are very effective , and all their websites are up to date and well organized . They also avail lots of offers to win gifts .