Subject: Business Research Method You will be required to individually identify
ID: 360560 • Letter: S
Question
Subject: Business Research Method
You will be required to individually identify a researchable topic of your interest in the areas of business such as Finance, operations and supply chain, marketing, HR, strategy and general business issues. You have to define your research topic with a clear title and research objectives. You will be required to provide a justification of why you have chosen this topic. You will be required to cite relevant literature for the topic with secondary data. The assignment should be around 2-3 pages.
Explanation / Answer
Business Research Method on "Marketing"
In every business to make the process successful, it is necessary to do a proper marketing with all its proven methods and strategies. The business growth only comes with a proper initiation of steps in marketing. It is solely company’s responsibilities to make its products known to the customers by doing its effective promotions. The importance of choosing this topic is to only concentrate on the prime important facts of a business that is to sell its product widely and also the acceptance from the customer’s side which will fulfill company’s business goals and meet the targets.
Suppose a multinational company who has designed a product by analyzing and following all strategies as per the market needs, but it may cause a failure if proper marketing is not done to promote its product. It is the simple fact which needs to understand that if the customers are not made aware about the products which going to available in the market then, how will a customer realize about the existence of the product? It is the responsibility of the organization to make everything clearly described the products, especially the advantages and its usefulness. The marketing platforms of doing useful promotions are many but to approach or convince the customer’s by different aspects is a quite skillful act.
The company can promote through advertisements in television, hoardings, newspapers, and magazines etc. But the main important way and the most influenced way to target the customer’s is through social media platform. As social media platform has mostly accepted and a trending platform so it is necessary to make an innovative plan to construct the strategies accordingly for doing promotion in online mode. It would be highly beneficial for the case of marketing, before the launching date of the product a good promotion is necessary to be done by going live in front of the customer’s making them understood about different products that are going to available. It is also important to give live demonstrations of video which can be an added advantage; it will create a positive attitude to the mind of a customer. If necessary a customer can communicate with the organization in the open online forum. The marketing will touch every corner of the world through this platform.
By this marketing, the customers can prior place the order of the product if they appreciate and wanted to use the company’s brand. Another important advantage of doing online marketing is that a company can understand the area or know their customer's desires and wishes. It is then strategically transplanted into the products whose impacts will be very much promising for the side of the customer’s and in this way maximum profit can be obtained by a good sense of marketing. The customers are mostly influenced by marketing so it is to be taken care properly with all possible methods and these will lead to great success to the side of the company and also it will build a good customer’s relationship.