Anew product launch has the following cash flow attibutes: Start-up cost at the
ID: 366625 • Letter: A
Question
Anew product launch has the following cash flow attibutes: Start-up cost at the beginning of the launch (t 0): $2,000,000 Annual production costs $100,000 per year $1,000,000 per year 5 years .Product Life Cycle: Using the interest tables and an effective annual interest rate of 8%, determine the following: 1) cash flow diagram, 2) present value of the costs 3) present value of the revenue, and 4) Net Present Value of this transaction. If the goal of the company is a MARR of at least 12%, do you recommend manufacturing and selling this product? (20 pts)Explanation / Answer
1) The cash flow would be as follows-
Year 0-
Start Up Cost:
-2,000,000
Year 1 to Year 5
-100,000 ( Annual Costs)
+2,000,000 ( Annual Revenue)
2) Present Value of costs -
Start up cost
-2,000,000
Annual Cost of 100,000 @ 8% for 5 years
-399,271
3) Present Value of Revenue of 1,000,000 @8% for 5 years-
+3,992,710
4) Net present value of transaction-
Total Revenue-Total Costs:
3,992,710-399,271-2,000,000= $1,593,439