Subject: Business Strategy Make a Presentation on the Following: Understand the
ID: 370217 • Letter: S
Question
Subject: Business Strategy
Make a Presentation on the Following:
Understand the process of strategic planning
2.2 - Carry out an environmental audit for the organisation.
Guideline to achieve a pass on criteria 2.2
To complete this criterion you are required to review various external environmental factors which could pose challenges for Starbucks in the UAE. You need to complete:-
A detailed PESTEL analysis on the UAE
Competitor’s analysis using Porters 5 Forces theory on Starbucks’s industry.
2.3- Assess the significance of stakeholder analysis when formulating a new strategy
Guideline to achieve a pass on criteria 2.3
Stakeholder analysis is important for the development of an organisation. To understand and explain the importance of stakeholder’s analysis in strategy planning, you have to complete the following points:
Identify and list at least 5 stakeholders for Starbucks.
Complete a stakeholder’s map explaining relationship and patterns of interdependence between Starbucks stakeholders.
State the interest of each Starbucks stakeholder.
Explain the role and importance of stakeholders analysis in strategy formulation
2.4 – Present a new strategy for a given organisation
Guideline to achieve a pass on criteria 2.4
Based on your previous criteria research and analysis prepare a strategic plan for Starbucks. State the objectives for Starbucks for the 2018 planning period. The plan could be made in any of the following fields:-
Explanation / Answer
Previously Starbucks was dealing in only in store Coffee Which is focused on the test but not the customer satisfaction. I have merged cell as a premium coffee brand which focuses on the customer satisfaction and has become a status icon for the youth. By setting standards to the industry how the Starbucks has evolved as a premium coffee brand towards the society.
Starbucks Is one of the biggest coffee chains in the world and it is world leader in coffee making. As Starbucks is spread worldwide and they operate the stores in each and every major country in the world, economically Starbucks is very strong.
Demographically starbucks is one of the biggest ethical service change in this world and provides quality and serviceability in their stores.
Starbucks means strategy contains provision of premium coffee and providing innovative brews to the coffee lovers. By opening multiple stores in each and every country starbucks is focusing on the upper higher class society and creating grid revenues out of it.
Starbucks has become status symbol against the youth as well as the upper class families who prefer to show their status in the society. By pressing the coffee a little bit higher than the usual and using advanced and more complicated machines for creating coffee, creating a positive social cultural environment for its stores
Starbucks uses state of the art technology in its growing machines as well as using advanced technologies in its management systems. Supply management also depends on advanced technology and data management systems.
Why having a strict code of conduct starbucks has successfully integrated itself into multiple countries and as for the political as well as legal terms. By having a dedicated team for creation of legal terms as well as the political terms starbucks is conquering overall criticism and competition in a better way.
Starbucks Global strategy includes creating a better chain of coffee providers and to provide premium coffee to everyone. By setting of stones in each and every major country starbucks in increasing its business and creating landmarks in the coffee making industry.
Starbucks is consistently working towards quality provision of services and creating Better restores by investing in the resources rather than investing in the business. Starbucks have been evolved from a small store to a big company which is known as a premium brand carrying the coffee around the globe. Does a specific image of Starbucks has improved in money years by hard work and dedication. Starbucks has its future strategy for continuously growing in developing countries. Their main focus is to introduce new policies as well as store in the developing countries to create an ethical as well as business environment for Starbucks.