Hi ! Amazon Echo is a Smart Speaker with multiple modern functions such as voice

Question

Hi !

Amazon Echo is a Smart Speaker with multiple modern functions such as voice interaction, music playback, making to-do lists, setting alarms, streaming podcasts, playing audiobooks, and providing weather, traffic and other real-time information.

There are many smart speakers available in the market, but what makes Amazon Echo special ? It’s the brand name ‘Amazon’ itself. If the sales and consumer ratings of this product is observed, they too are comparatively high.

Amazon.com is known for it’s quality, service and post-sales services too. They handle consumer grievances the best than any other ! This makes Amazon win the trust of the customers and they purchase a brand of speakers from Amazon than any other high-end brand because, Amazon assures hassle-free replacement and guarantee within no time.

Hence, ‘Consumers’ Trust’ is Amazon Echo’s Brand Equity.

(P.S. the features of this product are referenced and compared with others from Amazon.com)

Hope this helps !

Explanation / Answer

Our focal brand: Amazon Echo

Amazon Echo

What is Brand Equity of Amazon Echo?

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