Mean of computer experience for Males: 10.21818 Standard Deviation of computer e
ID: 374317 • Letter: M
Question
Mean of computer experience for Males: 10.21818
Standard Deviation of computer experience for Males: 2.973282
Mean of computer experience for Females: 9.296296
Standard Deviation of computer experience for Females: 2.839486
The 95% confidence interval for the difference in the two means is:
Since this interval contains the point zero, we can conclude that the differences in the 2 means of computer experiance of males and females is not significant i.e. the difference in the mean can be statistically approximated to zero.
The 95% confidence interval is obtained by t test using the statistical software R. The above figure shows the result. The R code to obtain this is:
d1 = read.csv("data1.csv")
d1_gender_male = subset(d1, d1$Gender=="Male")
d1_gender_female = subset(d1, d1$Gender=="Female")
mean(d1_gender_male$Years.Experience)
mean(d1_gender_female$Years.Experience)
sd(d1_gender_male$Years.Experience)
sd(d1_gender_female$Years.Experience)
t.test(d1_gender_male$Years.Experience, d1_gender_female$Years.Experience)
(b)
Mean of computer experience of people with PS's: 8.685714
Standard Deviation of computer experience of people with PS's: 2.446744
Mean of computer experience of people without PS's: 10.82979
Standard Deviation of computer experience of people without PS's: 2.973208
The 95% confidence interval for the difference in the two means is:
Since this interval does not contain the point zero, we can conclude that the differences in the 2 means of computer experiance of people with and wothout PC's is significant i.e. the difference in the mean cannot be statistically approximated to zero. Thus there is difference in the mean of the years of experiance of people with and wothout PC's and since the confidence interval shows negative value it means that the years of experiance of people without PC's is more than people with PC's.
The 95% confidence interval is obtained by t test using the statistical software R. The above figure shows the result. The R code to obtain this is:
d1 = read.csv("data1.csv")
d1_pc_yes = subset(d1, d1$Own.PC == "Yes")
d1_pc_no = subset(d1, d1$Own.PC == "No")
mean(d1_pc_yes$Years.Experience)
mean(d1_pc_no$Years.Experience)
sd(d1_pc_yes$Years.Experience)
sd(d1_pc_no$Years.Experience)
t.test(d1_pc_yes$Years.Experience, d1_pc_no$Years.Experience)
(c)
Since the PC ownership is statistically significant than the Gender, the PC ownership is likely to be a better predictor than the Gender.
Explanation / Answer
Objective: Report (it is not a cas stydy). External environmental analysis need to be conducted on this organisation.
https://www.suncorp.com.au/banking
Conduct an external environmental analysis for Suncorp Bank Brisbane.
Introduction Should include: Purpose and Authorisation, Limitations and Scope
Case Background
– Describe the organisation as in who they are, what industry are they in, what is their organisational structure, what is their product range and who appears to be their main target markets?
Theoretical Framework
- What is an external marketing environment analysis and why is it important?
– What are the relevant environments to be analysed
(The aim is to achieve a good blend of theory and application including demonstration of a strong knowledge of relevant marketing theory and concepts.)
Environmental Analysis
-Based on the framework for analysing the external marketing environment, provide a critical analysis and evaluation of the:
• Competition, • economic growth and stability, • political trends, • legal and regulatory issues, • technological advancements and • socio-cultural trends
That impact on the marketing organisation and its marketing strategies and plans.
Summary of Opportunities and Threats
–Based on your analysis, outline the key opportunities and threats facing the marketing of this organisation, product or service.
Conclusion
Should re-acquaint the reader to what the report was about and summarise the main ideas of the report.
References
The report should contain both in text references and a List of References that includes all in text references used. The formatting should be Harvard style.
Description
External marketing environment analysis
Goal: Effective marketing strategies and plans are based on a comprehensive analysis and evaluation of the marketing organisation’s operating environment. The purpose of this task is for you to undertake an analysis of the external environment for a specific product or service of your choice. An Australian marketing organisation based in your local region. This must NOT be a multinational organisation.
Product: Report of an external marketing environment analysis.
Format: Conduct an external environmental analysis for a product or service of an Australian marketing organisation based in your local region. This must NOT be a multinational organisation.
Criteria
• demonstration of effective written communication and writing skills
• demonstration of a strong understanding of external marketing environment analysis using relevant marketing theory and concepts
• critical analysis and evaluation of the impact of environmental forces on the marketing organisation and its marketing plans and strategies.