Perhaps you have fantasized about one day owning your own company, or maybe you
ID: 374459 • Letter: P
Question
Perhaps you have fantasized about one day owning your own company, or maybe you have already started a business. Proposals are offers to a very specific audience whose business you are soliciting. Think of a product or service that you like or know something about. On the Web or in research databases, study the market so that you understand going rates, prices, and costs. Search the Small Business Administration's website for valuable tips on how to launch and manage a business.
Your Task: Choose a product or service you would like to offer to a particular audience, such as a dating consulting service, a window cleaning business, a bakery specializing in your favorite cakes, an online photography business, or a new Asian or European hair care line. Discuss products and services as well as target audiences with your instructor. Write an informal letter proposal promoting your chosen product or service.
Explanation / Answer
My preferred services on offer is a digital marketing services by my digital marketing, Advertising and Media Development agency. It will help my target audience to develop a positive brand positioning, reputation management, business development and media development for the effective communication.
The Business rationale for Digital marketing, Advertising, and Media Development agency:
The services of digital marketing as a basket of online marketing services is in huge demand due its some unbeatable features such as smaller budget, total control upon the campaign, up to date measurement of the campaign and ability to modify or stop the campaign as & when the client demands. Besides, it is the most effective medium to reach an audience in to the different geographical area on a 24X7 basis.
This business requires a small investment of internet, a laptop or computer and the agency can be started after the formation of sole proprietor or S-Corporation. Further, it needs a very small space to start the business.
Target Audience of the Agency:
The first target audience is the small and medium Enterprises who want the business development on a short term basis. A digital marketing campaign such as search and display ad campaign via Google Adwords and email marketing can help them fetch the much needed business.
The second audience is the educational institutions and colleges as well as Universities who want students from local areas as well as from overseas nations. My agency will help them reach the target audience using social media, Google Adwords, SEO optimized web presence and many more digital marketing techniques.
The third audience is the retail shops who want to maintain their digital presence to attract the customers through their online portals. My agency will offer a detailed services from web development to digital marketing of their products. It will spread the word of publicity and more customers will come to my agency.
Besides, My agency will also target the individual trainers, consultants and other freelance professionals who want business development and or personal branding.
Informal letter:
Nice Greeting to You!
I would like to say that I want to start the Digital marketing, Advertising, and Media Development agency as my business. I have selected this business opportunity on the basis of carefully examined business rationale, investment and scope of expansion of work in the future. Further, I would like to promote my business ways that include:
1. The Social media campaign using LinkedIn as it will help me to get the institutional clients who need the digital marketing services.
2. Establishing business network in industry organized seminars and conferences where the corporate also participates.
3. Application of Google Adwords and emails to develop business development that will give sustainability to the business.
4. Running lead generation campaign that brings the interest showed by the people and my team will coordinate with them to fulfil their needs.
Besides, I would also like to do the online reputation management using sophisticated techniques such as Twilert so that I can enhance the brand positioning of my own company.
With Thanks and Regards
RichMond A.