Please do a research on TESLA company and answer the following questions. 1. Pre
ID: 3756562 • Letter: P
Question
Please do a research on TESLA company and answer the following questions.
1. Prepare a Paper that describes the assigned company (2 Pages)
(a) Who is the company?
(b) What do they do?
(c) Where are they headquartered?
(d) What is their history?
(e) What does the firm believe are the most important aspects of successful new product development?
2. What problem does their product(s) or service(s) solve? (2 pages)
(a) How would you measure the efficiency of the processes that they use?
(b) Are there key design principles that govern the effectiveness of the product?
3. The paper should use APA citations and references.
The paper must have a minimum of 15 unique references. Please do not provide the answers directly from google. Please provide answers in your own words.
Explanation / Answer
Q1) Who is the company founders? - Founders: Elon Musk, Martin Eberhard, JB Straubel, Marc Tarpenning, Ian Wright
Q2) What do they do? - They manufacture all types of vehicles (Car models) that run on electrical energy rather than on fuel based sources like diesel, petrol. Also electric vehicles are be better, quicker and more fun to drive than gasoline cars. esla builds not only all-electric vehicles but also infinitely scalable clean energy generation and storage products. Tesla believes the faster the world stops relying on fossil fuels and moves towards a zero-emission future, the better.
Q3) Where are they headquartered? - Palo Alto, California, United States
Q4) What is their history?
Q5) What does the firm believe are the most important aspects of successful new product development?
GAINING CUSTOMER TRUST WITH HIGH-END PRODUCTS - Focusing on building a high-quality product also gave Tesla the freedom to experiment and gain know-how in developing a new standard for electric cars. In fact, Tesla’s technology became so good that even other car companies are using it such as Daimler relying on Tesla’s battery packs or Toyota using a Tesla motor. General Motors has even created a task force to track Tesla’s next moves. With great technology in its hands Tesla built the perfect foundation for gaining customers’ trust.
SELLING PRODUCTS DIRECTLY IN OWN SHOWROOMS - One of the most significant characteristic of Tesla’s business strategy, however, is that it abandons traditional sale strategies through franchised dealerships and instead sells its products directly to customers through self-owned showrooms, mostly in prominent urban centers around the world as well as online where customers can purchase customized products. Inventory management and after sales service depend strongly on dealerships in traditional sales strategies. Still being one of the smallest manufacturers in the world, dealerships would only decrease Tesla’s margins because of increased costs. At the same time the company can’t benefit from the same economies of scale unlike its competitors.
FAST AND RELIABLE SERVICES PROVIDED TO CUSTOMERS - Tesla says that the service time will be four times faster and use three times less space than in traditional repair shops. For routine repairs customers don’t even have to bring their cars to a service center. The cars are always connected over a cell signal or WiFi which is why Tesla can diagnose 90 percent of issues and even fix certain problems online without even physically touching the car. If physical maintenance is necessary the needed parts will be ordered before customers bring their cars to a service center. You can schedule maintenance appoints easily from car. Tesla even offers mobile technicians, who can come to your home.
Please let me know in case of any clarifications required. Thanks!