Answer the following questions about Apple and provide a financial analysis of p
ID: 376758 • Letter: A
Question
Answer the following questions about Apple and provide a financial analysis of past and current operations:
1.) Provide a brief history of the organization and explain its Mission and Vision.
2.) Analyze and identify the type of management style(s) that is(are) implemented in the organization and gauge their effectiveness by using the assessment techniques you’ve learned in class.
3.) Give an overall view of the market analysis of the firm.
4.) Implement SWOT analysis and use the Boston Consulting Group Matrix for its Strategic Business Units, if applicable.
5.) Determine a strategy for the organization, make your recommendation then explain your decision and be prepared to defend.
Please ensure each question is in full paragraphs and not just one or two sentence. This is for a Principles of Management Class. Thank you!
Explanation / Answer
The Apple Inc. is the American multinational company which provide the technological solutions to the electronic field in case of designing, developing or creating new innovative ideas. The founder of Apple is Steve jobs. It is the worlds 9th largest company in terms of the revenue of the company. Its headquarter in California.
History:
The company was founded on April 1, 1976. The college dropouts Steve Jobs and Steve Wozniak, has founded this company. They have the vision that the new company will change the way people viewed computers. They want to make computers. Now Apple have well established company in the world.
Vision: The vision of the company is that they work on the innovations and the product development design to enhance the growth of the company. They want to make the product which is simpler not complex. They focus on the few projects not in the focus on thousands of the product.
Mission: Mission of the company is to design Macs, along with OS X, iLife, iWork and professional software’s. They want to lead the digital music revolution with iPods and iTunes online stores. They have reinvented the mobile phone and define the future of mobile media and computing devices.
Type of management style:
Apple follow the Democratic management style. The company have defined the employees as charisma and thoughtful. They are more cooperatives towards the talents they hire, Encourage the employees and encourages consensus building to enhance the relationship between company and the employee. They look for the goodwill of the company and employee together. They have the innovation first approach.
Market Analysis of the Firm:
The Apple increasingly enhancing the number of users and customer base. The company faces the top competition from the Microsoft and Google company in the software perspective and Sony, Blackberry etc. in terms of innovative brands. The company have more than 10,000 partner stores and 317 stores which is enhancing the business. The company wants to secure first position in the customer satisfaction.
SWOT Analysis
Strength:
1. They have the advertising capability which enhance the brand awareness amongst the customers.
2. They have the strong distribution channel for the distribution of the product.
3. Their brand awareness is high among the customers and awareness also.
4. They have the sound financial growth in terms of cash flows.
Weakness:
Opportunity:
Threat:
Strategy for the organization
The organization follow the broad differentiation strategy in the pricing and marketing the product. The strategy makes the company have the unique brand image and have the uniqueness in doing the business. As the company prepares the product for everyone so they have the broad market reach. In order to implement the strategy, company continuously working on the innovations.
My recommendation to the company is that only they should focus on the early model reach to the customers as they wait for much time because of this many customers of Apple sifted toward the other brands too. They should not only focus on the iTunes only.