Please Provide explainations 9) Posting digital content on brand Web sites or on
ID: 377900 • Letter: P
Question
Please Provide explainations
9) Posting digital content on brand Web sites or on social media sites such as YouTube, Facebook, Vine, Instagram, Snap Chat and others are forms of ________ marketing. A) corporate intranet
B) online video
C) viral blog D) media portal E) digital kiosk
10) Clenzo is a company that provides house cleaning services in major urban and suburban areas. Marketers at Clenzo developed a short, humorous video promoting the company's services and hope that customers who see the video will be so entertained that they will pass the video on to their friends and colleagues. The marketers at Clenzo are using techniques to facilitate ________.
A) direct-mail marketing
B) viral marketing
C) catalog marketing
D) contextual advertising
E) display advertising
Explanation / Answer
For both question 9 & 10 the answer is viral blog viral marketing. So, for both of the question I would answer as one.
Viral Marketing is a technique to be used to market the product with the help of internet. With the help of Internet advertisementmarketing video’s can be posted in many websites like Facebook, youtube, Instagram, Linkedin, snapchat and many more. This a new technique in the recent days which has become more effective than any other mode of marketing. In the Current growing world Internet has reach every country, state, city and it becomes very easy for the sellers to market their products services.
You can see many examples like Mobiles, clothing, software products all of them post adds on Wbsites. The best example is Mobile brand one plus. They do not have any outlet for mobiles. All the sales and advertisement happens through Internet and now One plus is a leading seller of mobiles and keeping big brands like Nokia, Samsung behind.
There are many advantages of Viral Marketing. They are,
Cost becomes very cheap. It is all about posting the add’s on the websites and if customer likes it automatically it gets shared in the websites and it attracts many customers
Easily increases the customer base and helps in enhancing the growth
Viral marketing encourages the word of mouth and the brand will spread easily.
Always it gives better visibility for people
The message what the seller wants to deliver to audience becomes easy with the help of using video display post
Seller can post all possible information about the product and if like software products they can also mentioned how to use it.
Also there are few disadvantages which are negligible. There are chances that customer can treat the advertisement as a spam and may ignore it. Also there may not be a personal relationship with the customers since everything happens online and you may not meet the customers. This is not going to cause a major impact on the sales.