For this assessment, assume SOUTHWEST airline just made you president. As the ne
ID: 382049 • Letter: F
Question
For this assessment, assume SOUTHWEST airline just made you president. As the new president, create an organized and well-written report for SOUTHWEST airline's stakeholders that includes the following subheadings and content:
Analyze SOUTHWEST airline strategic industry positioning to write mission and vision statements that are consistent with a recommended plan.
Describe how financial objectives will be met.
Develop a communication plan that effectively informs stakeholders of company plans.
Create an action plan that addresses business objectives.
Explanation / Answer
The stakeholders of SOUTHWEST airlines are
Report To SOUTHWEST Airline's Stakeholders
Dear Stakeholders.,
I am the new president of Southwest Airlines want to share something important that we need to move forward with strong unity and coordination for long success of Southwest airlines.
For that iam going to describe the required information regarding the strategic position of Southwest airlines in the market world and how it was achieved.
So following the information every stakeholder should develop them in the directed way , focussing more on customers in giving more comfort.
SOUTHWEST Airlines Strategic Position
Southwest airlines is one of the biggest provider of airline services established in united states in the year 1967 operating with national and international markets.
Southwest airlines very strategic towards providing high quallity of customer services all the time and develops the mutual coordination with stakeholders time to time.
The airlines take its position not for longer distances and not for bigger airports, the customers of southwest airlines includes the families, students and business travellers with minimum flying charges.
The strategy of southwest airlines is allowing people who can travel through bus or car can travel through airline with great facility of southwest airlines.
The southwest airlines strategic position is based on set of favourable activities to the customers
Both vision and mission statements were created with a proper plan to be execute at all levels of the southwest airlines.
Vision Of Southwest Airlines
The vision statement of Southwest airlines is " To become the world's most loved, most flown,and most profitable airline."
To achieve the vision the southwest airllines offering the low fare , availability of flights all the time, pointing many routes. so that more people choose to fly at southwest airlines.
Mission Of Southwest Airlines
The Mission Statement of Southwest airlines is " Dedication to the highest quality fo customer service delivered with a sense of warmth,friendliness, individual pride, and company spirit."
How To Reach Financial Objectives
Currently the southwest airlines are fine at achieving targeted financial goasl . To sustain the financial position there is a need to take care of activities like
By putting effort on key points as above southwest airlines can reach the targeted financial objectives.
Communication At Southwest Airlines
By adopting effective communication system, it can create harmonious environment at all levels.
To avoid the problems of misunderstandings , mis behaviours while treating the customers proper communication system should be develop to have clear impression of customers
Southwest airlines posess efficient internal communication system of keeps employees informed of required information which leads to strong build up of unity and coordination.
At southwest airlines the communication plan is spreading of information can allow the ideas and suggestions of fronline executives to have better performance.and makes them more commited towards work.
Southwest airlines follows method that few of its executives inform the communication system to representatives about the collected infomation from interviews,survey's , behaviour observations. so the management can take actions according to issues detected and plan according to it to bring a change.
Action Plan To Reach Business Objectives
Focus on attracting the business travellers, students and families to have more domestic passangers at all over USA
and to increase the area of business are the main objectives of Southwest airlines .For that the plan of action will be
Channels of attracting customers