Preparation Choose an organization on which to complete a strengths, weaknesses,
ID: 382091 • Letter: P
Question
Preparation
Choose an organization on which to complete a strengths, weaknesses, opportunities, and threats (SWOT) analysis. Ideally, the company you choose will be a familiar one and one to which you have easy access, such as your place of employment or a company close to where you live. You may use the same organization for other assessments in this course. Think of yourself as an outside consultant hired to research, assess, formulate, recommend, and evaluate your selected organization.
It is important to remember that opportunities and threats are external to an organization, and strengths and weaknesses are internal to an organization.
SWOT Analysis
Complete the following:
First, identify and describe what you consider to be your chosen organization's internal strengths and weaknesses. Examples of internal factors include employees, management, and finance. Use the terms "Strengths" and "Weaknesses" as titles. Then, list three or more factors under each title and describe them.
Second, identify and describe what you consider to be the organization's external opportunities and threats. Opportunities and threats may include a variety of factors, such as economics, technology, demographics, environmental considerations, culture, competition, and political influences. Use the terms "Opportunities" and "Threats" as titles. Then, list three or more factors under each title and describe them.
Be sure to both identify and describe the strengths, weaknesses, opportunities, and threats of your chosen organization.
Explanation / Answer
I have chosen Samsung as an organisation for SWOT analysis
Samsung Electronics :
- A well-known electronic and technological multi national company based out of South Korea
- it is the second largest IT company in the world
- it is mainly into manufacturing of Smartphones
- Major competitors of Samsung are Apple Inc, Huawei etc.
Strengths and weakness (Internal):
Strengths:
1. Brand: Cost effective high performing android smart phones manufacturer.
2. Market coverage : Samsung's main aim is to cover markets, including all income level of people, through their affordable prices
3. Competative edge : The phone features , its design and quality acts as competitive edge for them
4. Quality: Best quality and affordable prices is their brand strategy
5. Customer Services : After sales services are quite effective with Samsung when compared to others.
6. Demographic : The features are quite user-friendly for all age people and that covers the demographic target market
7. Reach: Samsung reaches both developed and underdeveloped countries which inturn covers across the globe
Weakness:
1. Dependancy : Does not have a software of its own and hence dependency level is high on other software companies
2. Similar design: Samsung's all smartphones are similar with its designs eventhough cost varies accordingly
Opportunity and threats (External)
Opportunity :
1. Global market: Samsung phones are available across the globe and hence has the opportunity to expand its market through product differentiation
2.Research and development : Samsung stands very high with its user-friendly features and can get into more research and development
3. Designs: It has the opportunity to come up with changes in its designs according to different price levels
Threats:
1. Rivalry: Huawei being a major competitor of Samsung gives a similar brand promise for their customers with best designs at affordable prices
2. Distribution : Samsung has a week distribution system which in turn affects their price levels.