Preparation For this assignment you will write a product report focused on a sin
ID: 383294 • Letter: P
Question
Preparation
For this assignment you will write a product report focused on a single product of your choice. Your submission will follow the formatting and address the questions/issues specified in the Product Report Outline.
Go to the store where your product is sold. This can be your local grocery store, Walmart, Target, or wherever your product is sold and displayed alongside competing brands and products. When selecting your product or good, keep in mind that in this assignment you will be analyzing the product based on the four Ps of marketing.
Your Task
Gather the information necessary to complete your Product Report. Among the information you will need to collect is the following:
Name of product and company: Use the proper corporate name, not a nickname. For example: Tide Pods by Proctor & Gamble. Include pictures if you’re handy with uploading/inserting images.
Product description: Briefly describe the product you’ve selected along with any relevant history that led you to choose this product/brand.
Describe the key marketing strategies behind your selected product. You should base your evaluation and report on what you can observe about how the four Ps are applied to the product you chose.
Product: Describe the want or need your product addresses.
Placement: Describe the physical location of the product among its closest competitors (a quick picture of the shelf would tell a good story!), and describe what this placement says about the marketing strategy.
Pricing: Describe the pricing strategy. A good description would include observations about the closest competitive product and its relative pricing.
Promotion: Describe how the product is being promoted. You could include any obvious physical/in-store promotions seen on the shelf, as well as flyers, coupons, social media, online advertising, etc.
Other factors: You might notice other important factors about your product that lie outside the four Ps. You can include them in your report here. One example might be a unique distribution system for your product.
When putting together your assignment for submission, it should follow the format and organization shown in the Product Report Outline provided below.
Explanation / Answer
4p analysis of Procter and gamble
Products
Procter and gamble is a consumer good company and deals in different sort of products which can be described as
Procter and gamble provide its services in the specific goods area. Each and every segment of the specific products has their own management system as well as the supply chain network to ensure the delivery of the product on time. Business Pacific segment have their own us annual filings with the UN Security and exchange Commission.
Procter and gamble has successfully integrated its product range into different categories by implementing product ranging from shampoos to the post shave products. Multiple fabric products like detergent and other home care products are also available. Feminine care products as well as baby care products such as diapers and other related products are also available .
Company has successfully expanded its overall business to a large number of products and operating successfully in each and every segment. This enables Procter and gamble to form a simpler as well as more streamlined organisation.
Product I was looking for was Colgate toothpaste by procter and gamble . It is a very basic need of every household and Colgate hase made a very large market by their excellent quality and vast availability.
Place
Procter and gamble is a global company and provide its services globally. By having a business across the globe company strategy moulds according to the specific market in which the company is dealing in.
The main places which Procter and gamble uses for his doing its business.
Retailers are the mean source of sales for Procter and gamble afterwards PNG shops as well as the authorised distributors are also one of the main parts of the selling system for Procter and gamble. By having this is specific stores on work procter and gamble also sell their products online on the website like Amazon and other collaborated websites. But mainly Procter and gamble is depending on the retailers to sell their overall goods.
Colgate toothpaste has a very close competetin with other toothpastes like Pepsodent By Unilever .Both of these products show very similar characteristics and capture a very large amount of the market. They both have very large variety in terms of available flavors and tastes.
Promotion
Advertising is the Procter and gamble main promotional strategy which carries out on each and every medium available undefined as well as on newspapers from 10 and gamble has successfully influenced its customers towards buying a product of Procter and gamble.
Colgate is advertised via different channels such as television , Newspapers and other mediums such as social media as well. Colgate is very well known for creating intuitive advertisements regarding their products.
Prices
Well known for its customer oriented pricing and provision the prices according to the market. Procter and gamble determine the market needs and provide the pricing strategy according to the market for better involvement with the customers. Why having a better involvement with the customers Procter and gamble and successfully create in anegan working environment with a successfully accepted pricing system.
Different pricing strategies of Procter and gamble includes
Most of the time market oriented pricing strategy is the main strategy for Colgate that Procter and gamble uses for different market across the globe. My having different pricing according to the different Markets and peoples need Procter and gamble are successfully generating huge revenues from the same markets.