QUESTION 38 The marketing mix refers to which of the following? The variety of p
ID: 3841599 • Letter: Q
Question
QUESTION 38
The marketing mix refers to which of the following?
The variety of products you offer your customers
The types of customers that buy your products
The set of tools used to attract potential customers
The results from search engines about a product
QUESTION 39
Phishing is often used to steal identities online.
True
False
QUESTION 40
Benchmarking is used to improve an IT system performance.
True
False
QUESTION 41
What is an electronic representation of cash?
Digital cash
Electronic cash
E-cash
All of the above
QUESTION 42
What is an obstacle to IT integration?
People
Process
Technology
All the above
QUESTION 43
What is the collection, authentication, preservation, and examination of electronic information for presentation in court?
Slack space
Forensic image copy
MD5 hash value
Computer forensics
The variety of products you offer your customers
The types of customers that buy your products
The set of tools used to attract potential customers
The results from search engines about a product
Explanation / Answer
38.) The answer to this question is the third part i.eThe set of tools used to attract potential customers
because the marketing mix is the concept which refers to the combination of multiple factors which are oftenly controlled by a company for influencing the consumer to by it products or services.
39.) True.
It is because phishing is the social engineering practice which is used to steal the sensitive information required for the existence of the person in the virtual world.
For eg:- Take an example like I have an facebook account which I have been using to communicate with my long-distance friends or anyone I care about. Now, one day a phishing attack is done which makes me the victim of it and I mistakenly enter my login Id and Password of the Facebook account. The attacker now has my credentials and he signs in as me. So this is how phishing works and it's main reason is to steal the identity.
40.) True.
This is because benchmarking is the process of comparing one's business with the processes and performance metrics to the industry bests and practices from other companies.If the companies are the rivals of each other they need to have a benchmarking because it will help the organizations to improve the services provided by them to the customer and can compare the services with their rival companies.
41.)All Of The Above
Digital Cash also called as E-cash and Electronic Cash refers to a system in which a person or group of people feel secure to pay for goods or services electronically without any requirement of hard cash or paper money but it includes a major role of bank and it is necessary to involve a bank to follow on with the transaction.
42.)People
People are responsible for the IT Integration because most of the people recommend using the services of a particular company which leads to NO-INTEGRATION mode in the company.
43.)Forensic Image Copy
It is an exact copy or the snapshot of all stored information and it is the only information which can be presented in the court.
Hope it helps...