Part 1....Listen to 3 different radio stations that would target 3 different mar
ID: 385668 • Letter: P
Question
Part 1....Listen to 3 different radio stations that would target 3 different markets. For example KEZK...102.5FM, Radio Disney....1260AM and KSLZ 107.7FM Listen to each station at least 30 minutes. Type a one page paper listing at least 3 different commercials from each station, name the product, target market, if you liked the commercial and why, if you thought the radio commercial was successful and why, etc. Also write down the name/number of the station and the time you listened. Submit your assignment by Homework is for 20 pts. Late rule is in effect. You can also listen to radio stations online.Part 1....Listen to 3 different radio stations that would target 3 different markets. For example KEZK...102.5FM, Radio Disney....1260AM and KSLZ 107.7FM Listen to each station at least 30 minutes. Type a one page paper listing at least 3 different commercials from each station, name the product, target market, if you liked the commercial and why, if you thought the radio commercial was successful and why, etc. Also write down the name/number of the station and the time you listened. Submit your assignment by Homework is for 20 pts. Late rule is in effect. You can also listen to radio stations online.
Part 1....Listen to 3 different radio stations that would target 3 different markets. For example KEZK...102.5FM, Radio Disney....1260AM and KSLZ 107.7FM Listen to each station at least 30 minutes. Type a one page paper listing at least 3 different commercials from each station, name the product, target market, if you liked the commercial and why, if you thought the radio commercial was successful and why, etc. Also write down the name/number of the station and the time you listened. Submit your assignment by Homework is for 20 pts. Late rule is in effect. You can also listen to radio stations online.
Explanation / Answer
The most effective way to reach out to potential customers is by getting into their ears without a pinch on pocket and exceeding budget. Radios can cover highly focused niche market and cater to the local audiences.
Example of Advertisement on KezK:
McDonald's ad which is based on targeting drivers catering to their daily needs, i.e, late-night driving, so that they can have coffee or some snacks on the go.
Ad on 102.5FM : I came across sponsorship related ads such as traffic, weather, or sports scores . The hourly weather updates are sponsored by the big companies such as Beach Rentals, who are into holiday travel Business, thereby marketing for their customer acquisition.
Radio Disney mostly covers multiple sound effects or jingle which is a short, catchy song about you’re the companies that are related to energy drink fr kinds or cereals, playhouses and more. These typically tell listeners where to find Children products and can be funny or informative.