Students, especially non-marketing majors, often wonder about how applicable mar
ID: 385974 • Letter: S
Question
Students, especially non-marketing majors, often wonder about how applicable marketing is to their future. This threaded discussion is an attempt to grab your attention by applying the strategic marketing process and marketing mix, from Chapter 2, to your immediate concerns about looking for a job. Ask yourself about the type of jobs you hope to land after graduation and how you intend to find these jobs. 1. The first starting point is a situation analysis which involves taking stock of what you have done regarding your career search, where you are now, and where you are headed in terms of your existing plans and the external factors and trends affecting your employment prospects. A SWOT analysis should be used to appraise your personal strengths and weaknesses as well as your opportunities for and threats (or barriers) to successful employment in the field or industry you have in mind. a. Do an internal analysis by asking yourself what some of your strengths and weaknesses are in terms of the courses taken and grades received, work experience, extra-curricular activities involvement, honors received, eto b. Do an external analysis by asking yourself which industries or types of jobs are growing or in demand that may offer opportunities. Further, ask yourself what advantages or "points qf difference" you have relative to other "competitors" seeking the same job opportunities, such as taking this marketing course, the reputation of EMU's business school, etc. c. Finally, ask yourself what other externat forces can impact your job search, for example a downturn in the economy. the need to be computer literate, etc. This type of focused approach helps to define potential market segments that can be targeted 2. The next question is about your marketing mix. Ask yourself: What type of product do u have to offer? What sort of "pricing is appropriate? What "promotion" should be utilized: What type of "place or channel should be used? These include intermediaries such as on campus career services, networking, and employment agencies. Remember, strategic marketing process can be applied to products, services. and ideas, even to marketing yourself! Please see Appendix Ci Career Planning in Marketing & in the textbook for further help.Explanation / Answer
SWOT analysis can definitely be applied for individuals and every student must strategically think what makes them more competitive than others, especially in context of building a good and successful career. With this analysis an incumbent students can learn to gain competitive advantage in job market as well as develop understanding about their core competency through which they could become preferred choice among recruiters.
In order to select a suitable opportunity in industry one must undertake following steps:
Once you are able to define your job aspiration and define what you want to be and what you want to do, next step is environment analysis. This could be done through SWOT analysis. Let us assume you felt advertising industry matches with your vision and mission statements and you decided to be an advertising professional. Now a SWOT analysis is to be done to decide your long term objectives and near term goals. A SWOT analysis could be broken down in to two sub parts first SAP, Strategic Advantage Profile and Other TOP, Threat Advantage Profile. These two exactly make responses for question a & b
Strengths of a marketing graduate who dreams a career in Advertising Industry are:
Weakness could be:
Pricing:
Product:
Promotion:
Place: