Students will choose a healthcare setting and analyze the mission statement from
ID: 2473417 • Letter: S
Question
Students will choose a healthcare setting and analyze the mission statement from the employee and customer/patient perspectives. The first is from an employee at a level of the students' choosing (i.e. enterprise, primary care, specialty care, specific department, etc.) Students must specify the area chosen. The second perspective is from the customer/patient of the area chosen. These mission statement analyses must be accompanied by a description of the mission statement, outlining the purpose and reason for choosing the stated perspectives. The description will address the differences between mission and vision statements.
Explanation / Answer
Criteria for Evaluating a Mission Statement
Defining Your Mission
“What is our business and what are we trying to accomplish on behalf of our customers?” (Direction, umbrella statement, purpose statement, scope of operation)
Purpose Statement
What a company is currently seeking to do for its customers is often termed the company’s mission. It answers the question “What is the company’s reason for existing?” A mission statement is a statement of the company’s purpose. A mission statement is useful for putting the spotlight on what business a company is presently in and the customer needs it is presently endeavoring to serve. A mission statement deals with the present and answers the question “What is our business and what are we trying to accomplish on behalf of our customers?” A mission statement is a logical vantage point from which to look down the road.
A mission statement defines the company’s purpose. It is a single statement of why something or someone exists. The question to ask to determine purpose is:
In light of all the needs we see, why do we exist as an organization?
A mission statement is like your North Star. A North Star, is not a place you go, it is a fixed point giving you perspective on where you are going. Your mission statement keeps you headed in the right general direction. A mission statement is a very specific umbrella statement explaining why you do everything you do within your organization. (Bobb Beihl)
A mission statement is a statement of the organization’s reason for being, its purpose – what it wants to accomplish in the larger environment.. It explains why the organization does what it does. It says what, in the end, the organization wants to be remembered for. A clear mission statement acts as an “invisible hand” that guides people in the organization