Analyze two different magazine or newspaper ads. The first one should be from a
ID: 386062 • Letter: A
Question
Analyze two different magazine or newspaper ads. The first one should be from a newspaper or magazine you normally read and the second one from a newspaper or magazine you don't normally read. If you don't have access to any newspapers or magazines the Meramec library and public libraries have plenty. You can also look up magazines online if possible. 1. List title, month and year of each magazine/newspaper 2. What is the product/business/service? 3. Who is the target market for the product/business/service? List demographics and psychographics. 4. is there a psychological need addressed by the ad or are they merely selling the product. 5. What claims and appeals are they using? (From section 2 notes) 6. How are colors used in the ad? 7. Are there any subliminal or underlying messages in the ad? 8. Do you think the ad is successful why or why not? If you were in the target market would you buy the product? 9. Would you change the ad....if yes, how would you change it? Analyze two different magazine or newspaper ads. The first one should be from a newspaper or magazine you normally read and the second one from a newspaper or magazine you don't normally read. If you don't have access to any newspapers or magazines the Meramec library and public libraries have plenty. You can also look up magazines online if possible. 1. List title, month and year of each magazine/newspaper 2. What is the product/business/service? 3. Who is the target market for the product/business/service? List demographics and psychographics. 4. is there a psychological need addressed by the ad or are they merely selling the product. 5. What claims and appeals are they using? (From section 2 notes) 6. How are colors used in the ad? 7. Are there any subliminal or underlying messages in the ad? 8. Do you think the ad is successful why or why not? If you were in the target market would you buy the product? 9. Would you change the ad....if yes, how would you change it? Analyze two different magazine or newspaper ads. The first one should be from a newspaper or magazine you normally read and the second one from a newspaper or magazine you don't normally read. If you don't have access to any newspapers or magazines the Meramec library and public libraries have plenty. You can also look up magazines online if possible. 1. List title, month and year of each magazine/newspaper 2. What is the product/business/service? 3. Who is the target market for the product/business/service? List demographics and psychographics. 4. is there a psychological need addressed by the ad or are they merely selling the product. 5. What claims and appeals are they using? (From section 2 notes) 6. How are colors used in the ad? 7. Are there any subliminal or underlying messages in the ad? 8. Do you think the ad is successful why or why not? If you were in the target market would you buy the product? 9. Would you change the ad....if yes, how would you change it?Explanation / Answer
The first advertisement is taken from Times of India, which I normally read and the second advertisement is from Economic Times which I dont read normally.
1. The first advertisement is from TOI in August month and Year 2018 and second advertisement is from Economic Times, August month , Year 2018.
2. The first advertisement is about a Restaurant and second advertisement is on Insurance product.
3. Target market for Restaurant is the young population who believe in fun and entertainment and to enjoy on weekends. Target market for Insurance product is risk averse people who are middle aged and want to keep themselves safe.
4. Restaurant is addressing the need of getting socialized and Insurance product is addressing the need of being safe and avoiding the risk.
5. Both Restaurant and Insurance product is using the Emotional Appeal. Restaurant is emphasizing on getting socialized and spend time with family and Insurance is emphasizing on providing a safe and risk free environment to the family.
6. The colours are quite bright and vibrant in the restaurant but are little mild in the insurance with the colored logo of the insurance company.
7. Underlying message of the Restaurant is to have fun and destress yourself by going out with friends and family.There is an underlying message in the Insurance company is that Insurance should be taken togive a safe and risk free environment to the family.
8. The ads are very successful in both the cases. I got highly influenced with the graphics, image and vibrant colours of the mouth watering dishes presented and would definitely plan to visit. I would also buy the Insurance product as it touched my emotions personally that I have certain responsibility towards my family.
9. I would add some testimonials of the existing customers of the Restaurant and the Insurance company.