Strategic Marketing MY PROGRESS-13% Mentoring Moment: Mission Statements Think a

ID: 387373 • Letter: S

Question

Strategic Marketing MY PROGRESS-13% Mentoring Moment: Mission Statements Think about choices to include and choices to avoid when developing a mission statement. Drag and drop each of the following phrases to either the Good Mission Statements box or the Poor Mission Statements box. Poor Mission Statements Good Mission Statements Lists all the products the organization sells Addresses customers the organization serves s product-oriented Is meaningful Is specific is very broad is less than seven words Describes the business the organization is in Is market-oriented States what the organization wants to accomplish Submit

Explanation / Answer

Poor mission statement

Good mission statement

Lists of all the products the organization sells

Addresses the customers the organization serves

Is very broad

Is product oriented

Is less than seven words

Is meaningful

Describes the business the organization is in

Is specific

Is market-oriented

States what organization wants to accomplish