Coca-Cola is a well-established consumer products company with a strong position
ID: 388755 • Letter: C
Question
Coca-Cola is a well-established consumer products company with a strong position in the global market. The sales of its core soda products have remained relatively stable for decades, yet the company has continued to grow and has remained extremely profitable. Discuss Coca-Cola’s history in light of the statement that “generating a steady stream of new products to market is extremely important to competitiveness.” Does Coca-Cola’s success disprove that statement? Is the company an exception to the rule or an example of its application?
Explanation / Answer
Answer:
Coca-Cola is a well-established consumer products company with a strong position in the global market. The sales of its core soda products have remained relatively stable for decades, yet the company has continued to grow and has remained extremely profitable.
Coca-Cola’s history in light of the statement that “generating a steady stream of new products to market is extremely important to competitiveness”. This is very true that in order to remain in the business in the growing stage for longer duration, it is necessary to keep the products which are capable of meeting the consumer demands and interest. Without meeting consumer demand, the company could not be able to survive for longer duration. Coca-Cola is also the company which ensured the stream of product in the market over the history such that the supplied products were capable of meeting the consumer demand over the global market. In order to remain in the competition, it is very essential and important to keep the stream of products so that consumer demands can be met or exceeded. One cannot survive in the competition without adequate product quality.
Yes, Coca-Cola’s success disprove that statement and Coca Cola keep on providing the stream of products in the global market over the decades to meet the customer demand and satisfies the consumer base in the global market. Coca Cola constantly manage to upgrade or bring new products in the market so that the products meet the consumer demands. The above stated statement is true for the Coca Cola organization.
The company is an example of its application as the company has shown that by bringing right products in the market, the business can survive and grow for longer duration. The product quality should be such that it makes influential impacts on the consumers, thus it makes the consumer attraction towards the products and meets the demand of consumers in the target market. Hence we can say that its an example of application.