Coca-Cola is a well-established consumer products company with a strong position
ID: 410459 • Letter: C
Question
Coca-Cola is a well-established consumer products company with a strong position in the global market. The sales of its core soda products have remained relatively stable for decades, yet the company has continued to grow and has remained extremely profitable. Discuss Coca-Cola's history in light of the statement that " generating a steady stream of new products to market is extremely important to competitiveness." Does Coca Cola's success disprove that statement? Is the company an exception to the rule or an example of its application?
Explanation / Answer
Coca cola has proved to be a tough competitor and all it's products are mostly successful. It also keeps on changing it's products slightly and tries to bring new look and even introduces some new products at regular intervals. But it mainly is famous for it's carbonated drinks which a re not changed from many years . Hence the company can survive even without any changes made and hence is definitely an exception to this rule.