Marketing in an International Enviornment: International Marketing Plan Topic: C
ID: 392588 • Letter: M
Question
Marketing in an International Enviornment: International Marketing Plan
Topic: Coles Supermarket in India (New International Market Analysis)
Topics to discuss attached below as image
Justification High Distincti Executive summary, introduction and analysis ES to provide a thorough overview of Executive summarythe entirety of the report including and Introduction recommendations. Introduce your company and product and detail the purpose and structure of the assignment in a concise manner Perform a S.W.O.T analysis on your product/service and company. Using bullet point, list the strengths, weaknesses,opportunities and threats pertaining to your product and its potential in a new international market 10-8 S.W.O.T analysis 10- 8 lace Analyse and describe what changes and adjustments might need to be made to your product to enter the new international market and why Product strategy 10- 8 Segmentation and positioning strategy Provide an overview of the segmentation and positioning strategy relating to the marketplace 10-8 Describe & analyse the international Pricing strategy pricing strategy for the product. 20-1 Describe & analvse the mode of entry Distribution strategyand distribution strategy for use in 20 1 market Describe &analyse the internationa Promotions strategy promotion strategy to be adopted 20 1 Identify any potential problems . Problem identification & solutions, future management control and measurement systems ikely to be encountered in the as accompanying solutions control future performance? process of marketing the product in the new international market as well 10-8 How will you measure success and Briefly summarise your key findings an recommendations (based upon the findings from the body of your report) You must also provide a realistic time line and set of actions necessary to achieve the goal required Conclusions recommendations and timeline 10-8 Technical c ilities Harvard referencing in-text referencingExplanation / Answer
Coles, the Wesfarmers-owned grocery store chain, is on a software to win back consumers, including slashing prices and reducing down the quantity of brands on shelves.
In a presentation, to be delivered at a strategy briefing at present, Wesfarmers says Australia remains to be an appealing market despite household budgets being under pressure.
Among the possibilities for improvement, the enterprise says 1 in three buyers are disillusioned with costs, 1 in 6 aren't pleased with freshness and 1 in 5 don't like the service.
"Proactive investment within the purchaser offer is integral within the current atmosphere and strengthens the patron present ahead of the knowledge entry of latest market individuals," says John Durkan, the managing director of Coles.
The ultra-modern quarterly results show revenue growth at Coles has slowed to a trickle. Headline food and liquor sales up 1.2% to $7.6 billion from the equal quarter last year. Meals and liquor earnings for the economic 12 months so far increased 1.9% to $24.6 billion.
Both Coles and its foremost competitor Woolworths are underneath stress from new gamers, including reduction chain Aldi. Impending new entrants include Amazon which is broadly anticipated to offer non-perishables when it launches in Australia shortly.
In response, Coles has been investing in keeping costs on cabinets down, as this chart indicates:
Coles can be simplifying its range, cutting the quantity of brands in every class.
For instance, a 5% cut in the brands of rubbish luggage would nonetheless imply 33 varieties are still on sale.
A 6% reduce in pasta sauces would nonetheless mean choosing from 104.
Here are the 4 center of attention areas for Coles:
Coles believes its possess company can be an main differentiator in a more aggressive market.
"Coles brand is reliant on constructing believe with consumers," says Durkan.
And he says there are gigantic opportunities for fresh meals market share growth.
"this will continue to be a particularly competitive market, meaning persisted funding in worth, recent food high-quality, innovation & market main service is critical," says Durkan.