Marketing companies monitor and evaluate the impact of their advertising on thei
ID: 463697 • Letter: M
Question
Marketing companies monitor and evaluate the impact of their advertising on their target audiences by investing in research to measure the result of their advertising campaigns. Usually, the most important information to discover is
a. the target audience's awareness of the brand name
b. the frequency that the target audience sees/hears the ads
c. advertising awareness of familiarity of the key ad message points by the target audience(s)
d. the amount of sales the ads generated from the target audience
Explanation / Answer
c. advertising awareness of familiarity of the key ad message points by the target audience(s)
Advertising campaign is done to make awareness among the audience to associate the particular brand for the product. Conveying the message gives the consumer a product line message for making the consumers understand for a brand.