QUESTION 35 The lays out the target markets and the value proposition that will
ID: 393142 • Letter: Q
Question
QUESTION 35 The lays out the target markets and the value proposition that will be offered, based on an analysis of the best market opportunities. ona O corporate mission O corporate tactical plan O strategic marketing plan O customer-value statement QUESTION 36 for data storage in addition to music storage as a way to encourage its current customers to If SanDisk demonstrates the benefits of using its flash memory storage/USBs product offering, it is using a O True O False Once Starbucks established its presence in thousands of cities internationally, the company sought to increase the number of purchases by existing customers with new in-store merchandise, including compilation CDs and high-speed wireless access QUESTION 37 strategy that led to market-penetration O diversification conglomerateExplanation / Answer
1. D. Strategic marketing plan.
Strategic marketing plan is strategically approaching a market and those strategies are based on the results of the analysis of the market and then opportunities are evaluated and targeted after which Value proposition comes into play.
2. False
Diversification strategy is tapping into new markets but an important point that needs note is that it is done by developing a new product for that particular market.
3. C. Product development.
Starbucks developed New products for providing additional value which is product development. Product development strategy also, sometimes involves improving existing offerings but in this case new products (merchandise are developed to increase sales.